Manipal Global Education Launches PGPBM Program in Association With IIM-Indore

BANGALORE, July 7, 2014 /PRNewswire/ --

- Program Developed in Association With IIM-Indore and Service Quality Centre, Singapore

- IIM Indore has Designed and Delivered the General Management Module; Students Visit IIM Indore Campus for a Duration of 2 Weeks During the Program

- Guaranteed Internship With Leading Organisation and All Previous Batches Have Been Given 100% Placement With Reputed Companies

- Unique Teaching Methodology: 65% Practical and 35% Theory Leading to 100% Employability; Both, Students and Corporates who Hired Them, Have Given Excellent Review

As the world rapidly moves from the industrial age to a services-based one, the customer is increasingly spoilt for choice. With hundreds of companies offering similar services and packages, the only way to gain and retain customers is by managing customer experience. Although our business schools offer hundreds of programs in product, price, and promotion management, no academic institution in India offers a course devoted to customer experience management.

To fill this massive gap, Manipal Global Education Services (MaGE) has launched the Institute of Customer Experience Management (ICEM), a first-of-its-kind institute in India which offers an MBA equivalent post graduate program in business management focused solely on customer experience management.

The program, designed in collaboration with IIM Indore and Service Quality (SQ) Centre Pte Ltd Singapore, an international management consulting and training company, aims to equip students with a 'superior service experience' mindset. The general management module of the program has been designed and is delivered by IIM Indore. ICEM students also get the opportunity to visit the IIM Indore Campus for two weeks as a part of the program.

The program is aimed at creating professionals specifically for the growing services sector. Today, the service sector offers bigger and better career opportunity world over. A major portion of the course involves managing live customer contact channels and internships for up to 12 weeks in leading companies, thereby guaranteeing excellent placement opportunities to successful students. With a variety of specialisations according to service industry verticals, ICEM students are rigorously trained in general management and exposed to practical applications of customer management skills, measurement of customer experience and lifetime value maximisation. A theory and practical ratio of 35:65 ensures that a student is guaranteed to be job-ready at the end of the course.

Mr. S. Vaitheeswaran, MD and CEO, Manipal Global Education Services, on formally introducing the new batch at the academy said, "The services industry has become very competitive and customers are demanding, thus the requirement of highly skilled professionals to enhance their customer experience management. We at Manipal Global saw this as a huge opportunity to train and develop these professionals who are job ready from day one."

The 15-month PG in Business Management program has 12 months of theory, industry workshop and hands on learning followed by three months of internship. This program offers specialisations in banking and financial services, analytics and retail. ICEM has an exclusive partnership with Harvard Business School for case studies and study material resource.

For more details, log on to http://www.manipalglobal.com/LS_PCP_Institute%20of%20Customer%20Experience%20Management.html

About Institute of Customer Experience Management (ICEM):

Institute of Customer Experience Management (ICEM), founded in 2010, is the world's first institute for customer experience management and is the first-of-its-kind to offer a full time residential post graduate management program focused solely on customer-centricity. ICEM, a business school in Coimbatore was set up by Aegis Global, an Essar Group enterprise. Manipal Global had taken over the institute in 2013.

About Manipal Global Education Services

Manipal Global Education Services, www.manipalglobal.com, is the leading India-headquartered international provider of high-quality higher education services. It's ambit includes a wide range of higher education services to institutions in India, corporate training programmes in partnership with leading enterprises, vocational training across a number of sectors, as well as technology-driven services in areas such as testing and education delivery. It is also the dedicated service provider/operator of university campuses in Malaysia, Antigua in the Caribbean, Dubai and Nepal. It services and supports over 400,000 students currently, many of them through its award-winning large scale technology platform, EduNxt™.

Manipal Global Education Services believes that industry relevance is the key construct in career-focused education in India. This has led to the development of innovative partnerships with City & Guilds UK to launch IndiaSkills, and with leading Indian banks like ICICI Bank, Bank of Baroda, Punjab National Bank, Andhra Bank, Axis Bank, Kotak Mahindra Bank and others to establish academies of banking and finance. Its other strategic investments include MeritTrac, India's leading testing and assessment company and iRize, a leading creator of the employment ecosystem in India.

Media Contact: Aiswarya Mohan, [email protected], +91-9741500336, Senior PR Consultant, Brand-comm