GUWAHATI, India, September 13, 2013 /PRNewswire/ --
HALC Sets Cement Benchmark
Dalmia Cement (Bharat) Ltd. (DCBL)'s channel and institutional partners meet today at Hotel Classic, Imphal was flagged off by its brand ambassador, Ms. Mary Kom, who graced the occasion as the Guest of Honour.
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The meet was attended by key channel partners and institutional customers. It was led by Mr. M.C. Kini, CEO - Northeast, Dalmia Cement Bharat Limited. This is Mary Kom's first significant public appearance at a business event of this scale.
Mr. M.C. Kini, Chief Executive Officer - Northeast, Dalmia Cement Bharat Limited said, "It was indeed an exciting step to have Mary Kom as the brand ambassador of Dalmia Cement. This dealer meet provides an excellent platform for our partners to interact with her directly."
Earlier this year, the renowned sportswoman became the brand ambassador of Dalmia Cement, signifying its value propositions for the most reliable and innovative cement products with best-in-class quality and strength.
Recently, DCBL launched the revolutionary new technology in Cement, HALC (Higher Alite Low Celite) in the North-East market which has set a new benchmark of product excellence. Within a short period of Dalmia entry into the North East and the launch of the Dalmia brand, the group registered the highest growth in dispatch volume for FY 14 till August 2013 of over 60%. DCBL had decided to focus on the north-east markets as a significant strategy of its growth. Currently, the contribution of the north-east business has quickly registered a healthy double digit to the overall cement business of Dalmia Bharat Group and this will continue to grow in future.
About Dalmia Bharat Cement
(BSE Code: 533309(DALMIABHA)|NSE Symbol: DALMIABHA) A pioneer in cement manufacturing for over seven decades and a leading brand in the South, East and North-East India. With a growing capacity, currently pegged at 21.8 MTPA, Dalmia Cement is a top quartile player in India. Visit us at http://www.dalmiacement.com
About Dalmia Bharat Group
Dalmia Bharat Group with a turnover of over Rs. 7000 crore is a leading conglomerate of India with strong presence in Cement, Sugar, Refractories and Power. Visit us at http://www.dalmiabharat.com
Primary Media Contact: Preeti Pandey, [email protected], 91-9871832611
Secondary Media Contact: Avika Sood, [email protected], 91-9818829707
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