Media Expo: Where Modern Marketers Meet to Discover New Innovations

MUMBAI, January 15, 2016 /PRNewswire/ --

- HP, Colorjet and Roland Unveil New Printing Technologies  

- Exclusive Preview of Award-winning Marketing Concepts by POPAI India  

Media Expo, the three-day trade fair, designed for modern marketers and business professionals to share new perspectives, build partnerships and define new marketing strategies opens today at the Bombay Exhibition Centre in Mumbai.

With the platform known to bring together leaders of innovative advertising and marketing, it has successfully lined-up a host of new product launches in store for trade visitors planning to visit. Renowned manufacturer of wide format digital printers in India, Colorjet, has announced the company's extension towards a soft signage product line with the launch of 'Softjet Grand', a 2.5 mtr soft signage printer that can print directly on fabrics, optimised for replacement of PVC based media. The company also launches a high speed industrial grade solvent printer 'Polo Turbo' at the exhibition.

Other attractions at the show include Roland DG's new printer SOLJET EJ-640 designed for high volume, intense production, which makes its premier appearance in India at Media Expo Mumbai. The HP Latex 3100 Printer, also being showcased for the first time in a trade show in the country, demonstrates its compatibility with the HP Latex Mobile application live at the HP stall. A new backlit media exclusively designed for eco-solvent printing, new canvas media for digital art printing applications and wall décor media has been launched by TechNova.

Another first is the display of Polyprint (Greece) direct to garment (dtg) Texjet plus advanced printer by J.N. Arora which the company claims is the only DTG printer in the world which can stay idle for up to 30 days with zero ink waste providing the lowest real running cost and single pass CMYK and white printing on Garments. Other prominent brands seen at the show include Fujifilm, Epson, Mimaki, Megastar LED, ADS LED, Thinkpoint, Siarre Technologies, DPS Innovations among others.

Besides the full range of printing technologies in UV, wide-format, eco-solvent, laser printing, the platform showcases an attractive assortment of signage solutions including glow signs, LED signages, digital signages and many more. Also placing emphasis on the point-of-purchase, which is key to creating remarkable customer experiences, Media Expo is hosting award-winning marketing concepts at a specialised 'Marketing at Retail' zone showcased by POPAI India.

Altogether, the trade fair features more than 100 companies showcasing their expertise in advertising, signage, printing, point of purchase, in-store branding and marketing solutions and addressing the diverse needs of new age media, advertising and marketing professionals.

The event, organised by Messe Frankfurt Trade Fairs India Pvt Ltd, is on from 15 - 17 January 2016. For more information about the fair, please visit http://www.themediaexpo.com.

Background information on Messe Frankfurt  

Messe Frankfurt is one of the world's leading trade fair organisers, generating around €645* million in sales and employing 2,297* people. The Messe Frankfurt Group has a global network of 29 subsidiaries and 57 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 40 locations around the globe. In 2015, Messe Frankfurt organised 132* trade fairs, of which more than half took place outside Germany. Comprising an area of 592,127 square metres, Messe Frankfurt's exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at: http://www.messefrankfurt.com

*Preliminary figures for 2015

Media Contact:
Ruhi Shaikh
[email protected]
+91-8828396822
PR & Corporate Communications
Messe Frankfurt Trade Fairs India Pvt.Ltd.