MUMBAI, September 21, 2015 /PRNewswire/ --
Audiences in Maharashtra will be treated to a new entertainment channel - Sangeet Marathi, bringing to your houses 24 hours of non-stop entertainment from the Marathi entertainment industry. Sangeet Marathi will feature non-stop film as well as non-film hits.
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After establishing a national presence via Music India and having reached out to regional markets in West Bengal with Sangeet Bangla and the Bhojpuri hinterland with Sangeet Bhojpuri, Media Worldwide is now taking its vision forward of launching a bouquet of music channels with their new launch, Sangeet Marathi. This will cater to the Marathi audiences across India. With the launch of this channel, Media Worldwide will now have four music channels.
One of the oldest film industries in India, Marathi cinema has contributions from some of the best and most talented filmmakers, actors and composers. Music forms a very integral part of these movies and the songs strike a special chord with the Marathi cinema fans. With the launch of this new channel, Media Worldwide aims to bring these beautiful moments to your television screen.
Commenting on the content and programming strategy, Nisha Chothani, Director, Media Worldwide, said, "We are aggressively following a newer format of programming hitherto not seen before on Marathi channels. Some of the programming you will see on the channel is definitely unconventional from the Marathi channel point of view till date, and we hope to bring these formats of programming to the fore for our Marathi audiences."
Commenting on the launch of the channel, Prashant Chothani, Managing Director, Media Worldwide, said, "We at Media Worldwide are extremely excited with this new venture. With the prominence of the Marathi cinema and its notable music, starting a regional channel for the same has been on our minds for a long time now. And, we are happy that it is finally happening. We hope to highlight the exuberance of the Maharashtrian culture via their music and hope to reach out to our new audiences across the country."
Hindustan Unilever, has joined hands with Sangeet Marathi as the launch partner, with its brand Fair & Lovely.
About Media Worldwide:
Media Worldwide limited has three music channels in its bouquet - Music India, Sangeet Bangla and Sangeet Bhojpuri. While Music India comprises of programs that focus on the Bollywood industry, the other two are regional channels. Music India brings latest Hindi film songs to the audiences and is famous for its showcase of retro songs. Sangeet Bangla has grown to be number one Bengali music channel in the country, featuring some of the best shows about Bengali cinema like Howrah Bridge, Tumi Je Amar, Nonstop Hits, and more. It has a strong viewership base from around the country. Sangeet Bhojpuri is a 24-hour Bhojpuri channel showcasing Bhojpuri language music and movie content that caters to the Bhojpuri-speaking audience.
Follow Sangeet Marathi at: https://www.facebook.com/sangeetmarathiTV and https://twitter.com/sangeetmarathi
Media Contact:
Mansi Tambewagh
[email protected]
+91-9867259259
Alliances - Media & Entertainment
Media Worldwide
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