Messe Frankfurt India and POPAI India Collaborate to Showcase Award-winning Marketing Concepts at Media Expo 2016

MUMBAI, December 15, 2015 /PRNewswire/ --

Messe Frankfurt India, organisers of Media Expo, the country's leading international exhibition on indoor and outdoor advertising and signage solutions, have joined hands with Point of Purchase Advertising International India (POPAI India), the Indian chapter of the leading global association for the in-store marketing industry, spread over 60 countries, for the fair's Mumbai and Delhi editions in 2016.

Media Expo, an important event in the corporate calendar for ad agencies, media planners, art directors, event managers and brand managers to get hands-on experience of new marketing mediums, is where some of the latest innovations in Indian advertising, print and signage are revealed. Expanding its focus into new areas of marketing and point of purchase, the organisers, together with POPAI India, will create a specialised 'Marketing at Retail' zone where some of the association's most revered brands will display award-winning concepts and best practice displays for trade visitors.

Having acquired the show last year, the organisers are eager to add new product categories and value additions to the show for the benefit of sector players. Mr Raj Manek, Executive Director and Board Member of Messe Frankfurt Asia Holding Ltd, said: "With every edition of Media Expo, we strive to draw attention to the latest solutions for the advertising, signage and printing industries. Adding PoP products to this portfolio was the essential next step. We are excited about cooperating with POPAI India, and are positive that our association with them will go a long way in enabling PoP and retail marketers to broaden their perspective on progressive retail displays and in-store marketing tools that can improve customer experiences."

Mr Ragesh Bhatia, Director, POPAI India, said: "We are looking forward to new opportunities that this tie-up will bring and the additional platform this will provide POPAI to interact with the Indian 'Marketing at Retail' industry. We hope to build on this relationship in the coming years and offer more value added experiences to the fair's visitors." Going forward, the organisers, together with POPAI India, also plan to host a series of workshops to promote effective point of sale and other retail concepts.

The next edition, which will be the 37th in the series, will take place at the start of the new business year from 15 - 17 January, 2016 at the Bombay Exhibition Centre, Mumbai followed by Media Expo New Delhi in September 2016. 

For more information about the fair, please visit http://www.themediaexpo.com

About Messe Frankfurt 

Messe Frankfurt is one of the world's leading trade fair organisers, generating around €645* million in sales and employing 2,297* people. The Messe Frankfurt Group has a global network of 29 subsidiaries and 57 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 40 locations around the globe. In 2015, Messe Frankfurt organised 132* trade fairs, of which more than half took place outside Germany. Comprising an area of 592,127 square metres, Messe Frankfurt's exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 per cent and the State of Hesse 40 per cent. For more information, please visit our website at: http://www.messefrankfurt.com  

*Preliminary figures for 2015

About POPAI 

Founded in 1936, POPAI will soon celebrate its 78th anniversary and with more than 1,400-members in 45 countries, is the largest global association for the retail industry. Global members represent fortune 500 brand manufacturers and retailers as well as marketing at retail producer companies and advertising agencies.

POPAI and ARE (Association for Retail Environments - the leading North American association for suppliers to the retail environments industry with more than 750 member companies.) have merged last month to form a combined new association that will be rebranded in the coming months. The new association will provide expanded services, including research, education and networking to approximately 2,000 member companies on six continents. Combined, the new association creates one industry association representing all of the companies that provide end-to‐end products and services for retail store environments and customer experiences. http://www.popai.com

Media Contact:
Ruhi Shaikh 
[email protected]  
+91-8828396822
PR & Corporate Communications
Messe Frankfurt Trade Fairs India Pvt. Ltd.