Microsoft Accelerates Digital Transformation for Customers With SQL Server 2016

NEW DELHI, March 28, 2016 /PRNewswire/ --

Microsoft India has announced the India launch of SQL Server 2016, the data platform built with advanced predictive analytics capabilities. This is the first data platform to be born of the cloud and designed to enable businesses to transform themselves with cloud, data and intelligence. SQL Server 2016 is Microsoft's biggest leap into the future of data platform. It helps businesses with intelligence-based decision making, giving them a strong competitive advantage.

"Data is the new electricity for businesses today. It gives our customers the opportunity to catapult their growth. Microsoft's SQL Server 2016 is built for this data driven world - customer tested and battle ready," said Karan Bajwa, Managing Director, Microsoft Corporation India.

"SQL 2016 supports encrypted query processing capabilities for advanced analytics, machine learning, mobile business intelligence, and data integration that addresses the security concerns of customers. It is today the world's only relational database to be born 'cloud-first' with the majority of features first deployed and tested on Azure," he added.

Analyst firm IDC projects that the digital universe will reach 40 zettabytes (ZB) by 2020 and will double every two years between now and 2020. This, combined with cloud economics offering cost-effective compute capabilities, is providing businesses an unprecedented ability to analyze and derive deep insights from this data, in real-time.

Elaborating on the business benefits and enhanced customer satisfaction, Munish Mittal, Group Head-IT and CIO, HDFC Bank said, "At HDFC Bank, customer convenience is at the core of all our endeavour. To enable access and convenience to our customers for our products and services across all platforms, we implement cutting edge technology solutions across the full spectrum of digital enterprise. Our digital application platform and CRM systems use Microsoft technology as the data platform. SQL Server not only offers good performance, but also helps us in scaling up our systems at very optimal cost."

SQL Server 2016 is powered by unique cloud capabilities that enable customers to deploy hybrid architectures that partition data workloads across on-premises and cloud-based systems to help customers gradually move to the cloud, increase agility of their processes and save costs.

As per Gartner's Magic Quadrants, Microsoft is a leader in analytics, business intelligence, databases, data warehouse and data management. With thousands of customers across the world, SQL has almost 100 billion queries per day, with almost 400 million database log-ins per day.

New Offer for Customers    

Customers in India can move their existing Oracle databases to SQL Server 2016 free with software assurance until June 30, 2016. More details about the offer can be found here: https://www.microsoft.com/en-us/server-cloud/sql-license-migration.aspx

About Microsoft India    

Founded in 1975, Microsoft (Nasdaq "MSFT") is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 7,000 employees engaged in sales and marketing, research and development, and customer services and support across 10 Indian cities - Ahmedabad, Bangalore, Chennai, Delhi, Gurgaon, Hyderabad, Kochi, Kolkata, Mumbai and Pune.

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Microsoft Corporation India Pvt. Ltd.