Midea's surprisingly friendly show at IFA

Since 2008 exhibiting at IFA, Midea will once again be present its range within air treatment (HVAC for commercial and consumer), refrigeration, laundry, large cooking appliances, small kitchen appliances, water appliances, floor care and lighting.

Midea understands that home is a sanctuary where one shares with loved ones and creates memorable moments that are to be cherished. Therefore, the company's booth at IFA this year is themed "make yourself at home", and it features a design that resembles two outstretched arms that are prepared to welcome visitors into its embrace.

Today, Midea is not anymore only a brand leader in China, but also the world's largest producer of major appliances and the world's No.1 brand of air-treatment products, kettles and rice cookers.* Midea every year wins 40+ design awards at different global design shows like reddot, iF, Good Design Award, etc.

Midea believes home appliances today should be more than just machines for specific chores – they should be an enabler for one to spend more precious time with family. It is with this belief that Midea continues to create forward-thinking and surprisingly friendly products.

Some of Midea's surprisingly friendly home appliances shown at IFA this year include their most energy-efficient dishwasher (WQP12-J7635L) that only takes 7.5L water per load, the full-featured built-in compact steam oven (TR934H5H-S00E00), multi-function microwave ovens with touch controls (AC925EC3-SV0E00 and TC928A4A-SV0E00), ultra-low noise smart DC fan with bionic fluid blades (FTS30-16BR), six-bladed blender (BL1192), electric sensor pressure cooker (PHT5083XM), cool touch kettle (HE1703) and 40mm-high induction cooker unique magnetic coil with EvenHeat Technology (QHW2007).

For details information on the above new products, please visit:
https://www.dropbox.com/s/3fh865hlmnqpmn8/Press%20Release%20-%20Midea%20IFA2016%20-Appendix.pdf?dl=0    

About Midea

Established in 1968, Midea (SZ:000333) is a publicly listed and since July 2016 Fortune 500 company that offers one of the most comprehensive ranges in the home appliance industry.

Midea specializes in air treatment (HVAC for B2B and B2C), refrigeration, laundry, large cooking appliances, small kitchen appliances, water appliances, floor care and lighting.

Headquartered in Southern China, Midea currently operates with over 100,000 employees, 21 production facilities worldwide and 260 logistics centers in more than 200 countries. Almost 50 years of persistent growth has brought its global revenue to $22.17 billion USD in 2015.

Today, Midea is a brand leader in China in many categories, the world's largest producer of major appliances and the world's No.1 brand of air-treatment products, air-coolers, kettles and rice cookers.* Midea every year wins 40+ design awards at different global design shows like reddot, iF, Good Design Award, etc.

Midea's brand promise is "to provide surprisingly-friendly solutions for the one who treasure those tiny moments at home" and the 2016 launched slogan summarizes that in Midea "make yourself at home".

During the last decades Midea also landed several high-profile projects, highlighting the 2016 win to install sophisticated HVAC (Heating Ventilation Air Conditioning) solutions in all the 12 stadiums for sports games in Brazil.

Looking ahead, Midea persists with its strategy to continue as a highly dynamic enterprise, with the aspiration for consistent growth that is characteristic of a world class business.

For more information, visit Midea at www.midea.com and www.midea.com/global

*Euromonitor International Limited; Consumer Appliances 16ed

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