Mixify Launches Clubcast in India Through Partnership With VH1 Supersonic and MyPurpleMartini
MUMBAI and NEW YORK, November 7, 2014 /PRNewswire/ --
A-list Artists Now More Accessible to the Thriving EDM Communities in India, Kicking Off With Exclusive Performances From Steve Aoki and Cosmic Gate
Ahead of their Supersonic Arcade series January 2015 with superstar Steve Aoki at the helm, Viacom's Vh1 Supersonic Festival, India's leading live music entertainment provider, has teamed up with Mixify (http://www.mixify.com), the premiere interactive live-streaming platform connecting DJs and fans around the world, and Indian nightlife/ticketing platform MyPurpleMartini to present the country's first ever digital, multi-city simulcast EDM event.
On November 7th and 8th, Aoki (Philadelphia) then Cosmic Gate (New York City) will broadcast live direct to thousands of Indian fans, gathered in multiple cities around the subcontinent, via Mixify's 'Clubcast' experience. Performing exclusive sets at Mixify's invite-only parties in the States, Aoki, Cosmic Gate and Vh1 Supersonic will then use Clubcast's proprietary technology to stream live into venues across India through a 2-way interactive HD feed.
"VH1 Supersonic is always looking for new ways to engage fans and deliver unique experiences with top caliber artists," said Jaideep Singh, Sr. Vice President & Business Head - Integrated Network Solutions (INS) Viacom 18 Media Pvt. Ltd. "Clubcast is an exciting evolution for the industry, bringing the people of India closer to the artists they love, and helping to foster this bubbling EDM community."
"Clubcast is about creating access, enabling venues to bring fans more unique experiences with their favorite artists, despite limitations on distance and fees," added David Moricca, founder and CEO of Mixify. "We're thrilled to tap into a country of this size and create a new way for artists to engage this exciting market, and for Indian venues to maximize their offerings to party goers."
Allowing artists to engage with fans in multiple locations at the same time, in a streamlined, personal and highly interactive manner, the global expansion of Clubcast into India strategically taps into the 225 million EDM fans that make up the flourishing electronic music community (2014 International Business of Music). Mixify's move to India comes on the heels of a massive surge in electronic dance festival attendance over the past year, with Vh1 Supersonic Festival firmly at the head of the trend, and comes as no surprise to Supersonic Arcade headliner Aoki.
"India's electronic music scene has really exploded," says DJ Steve Aoki. "You feel this bubbling energy among the fans, and I'm always excited to explore new opportunities like Clubcast to reach and engage my spirited fans out there."
Since its launch in June 2014, Mixify has powered Clubcasts in 31 cities across six countries, providing access to top artists including Laidback Luke, Steve Aoki, Cosmic Gate and Tommy Trash among others - but this is the first time music fans in India will have had access to the experience. Including the Vh1 Supersonic initiative, Mixify is now on track to deliver Clubcast experiences to 40 global venues each month by the end of 2014.
Mixify is on a mission to enhance the live events offerings for:
- Fans: to attend more parties with their favorite artists in venues at affordable prices
- Artists: to raise their profiles internationally and share music with new markets while increasing their revenue stream
- Venues: to grow and expand their businesses by offering party goers access to new talent
For more information about Mixify and Clubcasts, please visit: http://www.mixifyclubcast.com/
About The VH1 Supersonic Festival:
VH1's definitive Indian EDM experience, The VH1 Supersonic Festival, is a five-day long celebration of electronic music and its culture. Established in 2013 in the nocturnal beach state of Goa, The VH1 Supersonic Festival recalls the glory of the all night dances parties thrown on Goa's shores in the 1950s and 60s.
About MyPurpleMartini:
Saarthak Gupta founded MyPurpleMartini in 2008 with the aim to revolutionize Indian nightlife. As a graduate from the University of Leeds, Gupta aimed to bring the level of social interaction surrounding nightlife culture in the UK to his native India. MyPurpleMartini boasts a robust set of user and business friendly tools, helping to match social profiling to venue advertising and promotion.
About Mixify:
Founded in 2012 with the mission to make live events more accessible and affordable, Mixify has since become the premiere interactive livestreaming platform that connects artists and fans around the world. Mixify's proprietary technology allows artists to share their music live on Mixify.com, or to broadcast live from exclusive studios into any venue around the world using Clubcast, a two-way HD livestreaming technology.
Through HD audio and video, Clubcast creates a completely immersive experience, and the two-way livestream enables artists and fans the ability to party together even while miles apart. Mixify is privately held and headquartered in Brooklyn, NY, with offices in Los Angeles, CA and Sydney, Australia.
Media Contact: Sarthak Gupta, [email protected], +91-9871900997, MyPurpleMartini
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