Continues to actively engage with over 30 million South Asians and cricket fans around the globe
MUMBAI, India, Jan. 11, 2016 /PRNewswire/ -- MoneyGram (NASDAQ: MGI) has extended its sponsorship agreement with the International Cricket Council (ICC) for an additional eight years in an agreement that will see the global provider of money transfer and payment services sponsor all tournaments sanctioned by cricket's governing body and other associated events until the end of 2023.
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The new agreement marks an extension of MoneyGram's initial five-year relationship with the ICC that included sponsorship of the 2011 and 2015 World Cup tournaments.
"Cricket touches many lives and it's truly exciting to be a part of this sport and witnessing its potential to inspire and transform lives firsthand," said Juan Agualimpia, MoneyGram's executive vice president and chief marketing officer. "At the end of the day, MoneyGram brings people closer just as the sport brings people closer across geographies. Our association with the ICC has certainly helped establish MoneyGram as a preferred brand for South Asians around the world and we are delighted to extend this agreement for another eight years."
"I am delighted that MoneyGram will continue to support cricket by extending its relationship with the ICC," said ICC chief executive David Richardson. "The extension says much about the value of our events as we continue to retain sponsors of MoneyGram's caliber while also attracting new ones. The Twenty20 Cricket has attracted a lot of women viewership and we hope that support for women's cricket also increases. Sponsors are the lifeline for any sport and on behalf of the ICC, I thank MoneyGram for their continued support and patronage of cricket."
As momentum builds to the ICC World Twenty20 event in India, MoneyGram will launch consumer activation programs in more than 100 cities and reach out to cricket fans around the world. Cricket enthusiasts will a get a chance to see the game and the trophy as well as meet some of cricket's most famous players.
India, which has the largest base of cricket fans in the world, is also the world's largest remittance receiving country with an inflow of $70 billion annually, according to the World Bank.
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About MoneyGram Inc.
MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in select markets. More information about MoneyGram International, Inc. is available at moneygram.com.
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