BANGALORE, February 28, 2014 /PRNewswire/ --
Revolutionizes Access to Passive Candidates not Reachable on LinkedIn or Job Boards
Bangalore based tech start-up MyParichay today announced Social Retargeting(TM) - adding a revolutionary new product to its Facebook based hiring platform that helps recruiters across the globe reach out to passive candidates on their Facebook or mobile device. Social Retargeting(TM) uses Facebook's social graph to help recruiters increase their addressable quality talent pool by over 5X.
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Traditional recruiting techniques often involve posting jobs and searching for candidates on job boards. The results are often frustrating for recruiters as it frequently results in "junk profiles" or wasted effort in contacting active candidates, many of whom have already been contacted.
"We listened to recruiters at our customers like IBM, Jet Air, HDFC Life, Genpact, ICICI and 24X7 who use the MyParichay hiring platform, to design this new tool," said Ranjan Sinha, Chairman MyParichay. "The best candidates are hidden in the Facebook network of candidates you like or your best employee. Analyzing our 30 million database of professionals on Facebook, we found that 46% of a professional's Facebook network has similar professionals based on education, job titles and companies they work at. Social RetargetingTM allows recruiters to find and contact those hidden talent with minimal effort."
Social Retargeting(TM) combines candidate data from leading job boards like Naukri, Shine, Monster, Careerbuilder and helps recruiters amplify the response by tapping into the Facebook network of the candidate. Additional features allow the recruiter to track campaign effectiveness across various sources (LinkedIn Inmails, Emails, Facebook ads etc.). As Social Retargeting(TM) uses Facebook data, in addition to data from traditional job boards, the recruiter not only gets access to active job seekers but also taps into a vast pool of passive job seekers.
"As a pioneer in the space, in all our research and while talking to recruiters, we clearly saw a gap in the recruitment space. There was a need for a tool that gave recruiters an easy and quick way to integrate and measure social media recruitment techniques to their present workflows, while giving them the benefit of the network effect that only Facebook, LinkedIn and Twitter provide," said Shubha A T, head of Product Management at MyParichay.
MyParichay, with over 30 million professional profiles from Facebook, is much larger than LinkedIn in India and is adding 70 profiles per minute.
To know more about how Social RetargetingTM can help you get maximum returns from your recruitment efforts, visit https://www.myparichay.in/website/social-retargeting/.
About MyParichay
MyParichay is a dedicated group of successful entrepreneurs, HR professionals, and computer scientists who want to capture the spirit behind a Parichay (an introduction) from a known person to transform how people achieve their career potential and how companies find the best quality talent. An award-winning company, MyParichay is a leading software provider of social networking and hiring technologies on Facebook. It offers a one-stop solution for job seekers, while it helps employers with social recruitment, employee referrals and employer branding.
Primary Media Contact : Lenold Vaz, [email protected], 91-8213691781
Secondary Media Contact : Nikhil Banka, [email protected], 91-8861479797
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