MyParichay Survey Reveals 85% of Indian Companies Find Gender Diversity Recruiting a Big Challenge

BANGALORE, April 4, 2014 /PRNewswire/ --

3/4 of Companies Struggle to Find Women Candidates to Support Gender Diversity Goals in India

MyParichay, a leading Facebook-based recruitment platform, today announced the findings from its recently concluded pan-India survey. The survey underscores that social recruiting has moved from a trend to a necessity, where 9 in 10 recruiters believe that a social media based hiring tool will give them a competitive advantage in gender diversity hiring.

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85% of Indian companies surveyed mentioned that diversity is crucial to fostering innovation in the workplace. 3 in 4 recruiters struggle to find qualified women candidates to support gender diversity goals.

Today, HR recruiters are faced with the challenge of meeting the diversity goals set by their leadership and attribute those to lack of specialized hiring tools. The objective of this survey was to gauge the need for tools that may support achieving gender diversity goals.

Some of the key findings from the survey are:

1. Hiring Tool 

• 9 in 10 recruiters believe a Facebook-based hiring tool will give them a competitive advantage in gender diversity hiring, since most of the users in India are on Facebook. Currently 90 million internet users are active on Facebook.
• Companies are looking for specialized tools to help them with gender diversity hiring goals.
• 9 in 10 companies will adopt tools that allow them to target and connect with qualified women professionals.
• Only 2 in 10 companies have specialized tools that allow them to promote gender diversity hiring.

2. Employer Brand 

• Less than half the companies plan and execute brand campaigns to promote gender diversity goals.
• 4/10 companies have employer branding plans to promote gender diversity and hiring.

"Corporate India is looking for ways to tackle the challenges faced in gender diversity hiring," said Mr. Ranjan Sinha, Co-founder and Chairman of MyParichay. "This survey validates our thesis that social recruiting has become an essential element of today's corporate recruiting strategy and will continue to play a pivotal role in the future. MyParichay will continue innovate and bring products to market to support the goals of business leaders and HR executives."

About the Survey 

Conducted in March 2014, MyParichay's survey polled 100 HR and recruitment professionals across various cities in India. MyParichay's Gender Diversity Hiring survey is a bi-annual survey on gender balance and diversity.

The detailed survey is available on www.myparichay.in/website/diversity-hiring

About MyParichay 

MyParichay is a leading provider of Facebook hiring technologies. MyParichay is a dedicated group of HR professionals, and computer scientists who want to capture the spirit behind a Parichay (an introduction) from a known person to transform how people achieve their career potential and how companies find the best quality talent. An award winning company, MyParichay products have been adopted by leading companies including HDFC Life, Genpact, IBM, ICICI Prudential, Jet Airways, 24X7, EXL Services, America's Job exchange

For more information on MyParichay, please visit www.myparichay.in/website

Media Contact: Sonika Nayak, [email protected], 9886762465, Marketing Manager, MyParichay Services Pvt. Ltd.