BANGALORE, April 24, 2014 /PRNewswire/ --
Launches Diversity Social RetargetingTM Tool to Help Companies Reach 15 Million Women Professionals and Their Professional Network on Facebook Within Seconds
MyParichay, a leading Facebook based SaaS recruitment platform, today announced that it has expanded its suite of candidate social recruiting product by launching its Diversity Social Retargeting TM tool.
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This tool is designed in response to a growing demand for tools that allow employers to reach passive women job seekers. A recent MyParichay's Gender Diversity Survey substantiated the need. It revealed that 85% of companies find gender diversity recruiting a big challenge.
The Diversity Social RetargetingTM tool allows recruiter to access and tap over 15 million talented women professionals in India on Facebook with one click. The current tools are inadequate. LinkedIn does not provide a gender filter and Naukri.com, India's leading job board, has only 1 active women profile for every 10 women professionals contactable on MyParichay via Facebook.
Commenting on the product launch, Ranjan Sinha, Co-Founder and Chairman of MyParichay said, "For any company that is committed to gender diversity, this is a must have tool as it translates the commitment into reality."
"Social Retargeting product provides the privacy and security wrapper allowing women to connect with recruiters at companies through their Facebook friends who work at these companies. Recruiters can amplify their reach by 4X through tapping into the Facebook network of qualified women applicants," noted Shubha T, Product Manager, MyParichay.
About MyParichay
MyParichay is a leading Facebook based SaaS hiring platform. It is a dedicated group of HR professionals and computer scientists who want to capture the spirit behind a Parichay (an introduction) from a known person to transform how people achieve their career potential and companies find the best quality talent. An award winning company, MyParichay products have been adopted by leading companies including HDFC Life, Genpact, IBM, ICICI Prudential, Jet Airways, 24X7, EXL Services and America's Job Exchange.
For a free demo on the Diversity Social RetargetingTM tool, please visit: https://www.myparichay.in/website/diversity-hiring.
Also, please visit us on Facebook for frequent updates:
https://www.facebook.com/MyParichay
https://www.facebook.com/thecorporatewomen
Media Contact : Sonika Nayak, [email protected], 9886762465, Marketing Manager, MyParichay Services Pvt. Ltd.
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