MUMBAI, June 5, 2015 /PRNewswire/ --
Campari, Italy's iconic red bitter is thrilled to announce the launch of #NegroniWeek with Imbibe Magazine (imbibemagazine.com) in India for the first time in JW Marriott Hotel Mumbai Sahar. In response to last year's incredible enrollment of bars around the world, this year, #NegroniWeek, in its third edition originally from the USA, is officially going international. #NegroniWeek will be happening in many countries across the world from 1st to 7th June 2015.
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Negroni Week will run for a week in bars and restaurants around the globe and any bar or restaurant can sign up to participate at NegroniWeek.com. To participate, bars donate a portion of sales from iconic Negroni cocktails or Negroni-related products to the charity of their choice. Consumers are invited to toast with 'a drink for your cause. Make it Count.'
This year will be all about making the 'week' bigger and better than ever, inviting drinkers to enjoy their favourite Campari-based bitter cocktail responsibly, whilst helping bars raise money for charities that are meaningful to their communities. 2014 saw over 1,300 bars, restaurants and even an ice cream shop sign up from 18 countries across the world from as far as Romania, Australia, Sweden and China, raising over $120,000 in a single year.
#NegroniWeek taps into the rise in popularity and demand of the classic Negroni - an iconic mix of gin, Campari and sweet red vermouth created by chance in Florence around 1920 by Count Camillo Negroni. It is one of the iconic Campari-based cocktails which has led the returning trend of classic cocktails. Campari is also naturally linked to #NegroniWeek since it is impossible to create a Negroni without Campari.
Ema Colette, Bartender, Romano's, said, "We are thrilled that #NegroniWeek 2015 has expanded to JW Marriott Hotel Mumbai Sahar. It is a great initiative and we cannot wait to get involved considering #NegroniWeek really taps into our customers' love of Negronis. We will be hosting a wide variety of events throughout the week, so we hope to get lots of people down to enjoy Negronis."
For more information about local participating bars and what's going on in your area during Negroni Week 2015, visit www.negroniweek.com
Contact Information:
MADISON PR - Rohini Sequeira - +91-9819383578
About Negroni Week
In 2013, Imbibe Magazine launched Negroni Week, a celebration of one of the world's great cocktails and an effort to raise money for charitable causes. Now in its third year, Imbibe has teamed up with Campari to present Negroni Week 2015 on a global scale. From 1st to 7th June 2015, bars around the world will be mixing Negronis and donating a portion of proceeds from each one sold to a charity of their choice. For more information, including a list of participating bars and upcoming events, visit negroniweek.com and follow the hashtag #NegroniWeek.
About Campari
Campari is a contemporary and charismatic classic. The recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its vibrant red colour, intense aroma and inspiring flavour, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating drinking experience. These are the values that have made the Campari brand famous throughout the world as an icon of passionate Italian style and excellence.
About The Negroni
It was around the year 1919 in Florence when Count Camillo Negroni contemplated ordering an Americano but decided it was time for a change. He requested it with a touch of gin instead of soda, inspired by his last trip to London and its prevalent gin scene. The bartender was pleased to honour Count Camillo Negroni's request and added an orange garnish rather than the lemon wedge of the Americano to signify the new drink he had created. In Florence, the Count's 'usual' became known as Count Negroni's Americano, or the "Americano with a touch of gin", but whatever it was referred to as back then, the Negroni was born. The Negroni is one of the most famous contemporary classic cocktails. Anywhere you go in the world, you will find a mixologist who can make you the perfect Negroni. The original recipe, an iconic combination of ingredients, is almost a century old and continues to be enjoyed by mixologists and Campari fans alike today. For more information on the Negroni and Campari, visit www.campari.com.
About Imbibe
Imbibe is the ultimate guide to liquid culture. In every issue of the James Beard award-winning magazine and on imbibemagazine.com, you'll find the world's top drink destinations, recipes and in-depth stories, everything you need to know about the people, places and flavors of drinks. Imbibe also publishes cocktail books and produces drink-related events, including Negroni Week.
About JW Marriott Hotel Mumbai Sahar
JW Marriott Hotel Mumbai Sahar opens doors to effortless elegance and sophistication. Located 1 km away from the Chhatrapati Shivaji International Airport Mumbai; making it an ideal destination for business and stay. With 585 intimate rooms, the property offers authentic cuisines crafted with passion, care and local flavours. With over 56,000 sq.ft. of indoor and outdoor convention space, the property offers 11 well-appointed meeting rooms with state-of-the-art conferencing facilities. The holistic Spa by JW offers a host of therapies to help you relax. At crafted perfectly so you are always left with the experience and luxury you truly desire.
Visit us online, http://www.marriott.com/hotels/travel/bomsa-jw-marriott-mumbai-sahar/, @jwsahar and www.facebook.com/JWSahar
Media Contact:
Rohini Sequeira
[email protected]
+91-9819383578
Manager
Madison Communications Pvt Ltd
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