Neuronimbus Facilitates Nature Fresh to Reach Masses Through Trending Twitter Campaign

NEW DELHI, September 21, 2016 /PRNewswire/ --

Keeping its promise since the inception of social media, Neuronimbus Software Services has been dedicated to servicing clients with utmost value. Understanding social media and using it to reach millions of people is an aspect they have understood with time and have worked in cohesion with multiple clients delivering successful results.

Over time, they have mastered the technique, which they like to call 'The Balancing Act'. The results when a social media campaign is run are delivered only when everything is timed perfectly. Giving importance to all the minute details is as important as the hardwork required to put in running a successful social media campaign. A recent campaign run by Neuronimbus for Nature Fresh Acti-Lite is a proof in itself.

Campaign highlights: 

Implemented on 17th and 18th August, 2016, the campaign was run on two social platforms, Twitter and YouTube.

The activity was initially divided into two phases:

- Phase 1: A one day contest using the hashtag #SpotTheDifference

- Phase 2: Generation of conversations around the TVC #AchhePapa

For the campaign that started on 17th August, 2016, fans had to watch the Achhe Papa TVC and spot the differences in the creatives uploaded on Twitter. The teaser-building phase commenced at 11 AM and #SpotTheDifference contest started at 12 noon. The hashtag started trending within 30 minutes of the campaign and continued to do so for a period of 5 hours and fifteen minutes across India.

The second phase started the next day with the Achhe Papa TVC that fans were asked to watch with the idea of generating conversations around the consumption of low fat oil. The conversations started around 11 AM on 17th August, 2016 and continued till 1 PM on 18th August, 2016. The hashtag #AcchePapa started trending for 3 hours and 20 minutes across all major cities.

There were more than 7000 tweets published in less than 4 hours for the hashtag #SpotTheDifference with 55.5 million estimated impressions driven by 1129 users. Similarly, the hashtag #Achhe Papa was a huge success and with more than 1000 tweets published by the users, it had around 9 million estimated impressions by 482 unique users.

After completion and a huge success of this campaign, Hitesh Dhawan, the CEO of Neuronimbus Software Services commented, "It is only when a brand connects with the emotions of its consumers, it is truly successful. With Nature Fresh, since it is a product which promotes health on a day-to-day basis, we wanted to generate excitement, bring up new conversations and achieve a positive brand image."

Adding further, Neuronimbus has also partnered with other clients such as Times Group, Vardan, Eye-Q Super Specialty Hospitals, Barista and Oxford. For more insights on how to get a brand up and running on social media, log on to https://www.neuronimbus.com/services/social-media-marketing/.

About Neuronimbus Software Services Pvt. Ltd.  

Neuronimbus Software Services, a digital solutions company, was launched in 2004. The company, guided by three principles Innovation, Simplicity and Quality, has been working with a wide array of businesses in diverse verticals and across diverse geographies; providing them solutions that work as well as address their business requirements. Web design and development, business application development, creative business solutions, mobility solutions, social media marketing, search engine optimization are some services Neuronimbus specializes in.

For more information on campaign, please visit: https://www.neuronimbus.com/blog/social-media/success-nature-fresh-campaign/  

Media Contact:
Kanan Khandelwal
[email protected]
+91-8588867108
Social Media Manager
Neuronimbus Software Services Pvt. Ltd.