NEW DELHI, January 25, 2016 /PRNewswire/ --
Anchor by Panasonic in collaboration with the Institute of Indian Interior Designers (IIID) recognizes and honors the finest efforts in the field of interior design. The IIID Anchor awards are presented to dynamic designers who demonstrate excellence in their field every year.
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This is the 18th year of the IIID Awards and the fourth year of collaboration with Anchor Electricals to host the said awards. Fine-tuned with a unique format for all these years, these awards become a great platform to celebrate design in its truest sense. They are conducted at two levels - a regional round and a national round; with the winners of the regional round automatically qualifying for the national adjudication. This ensures a widespread participation that in turn brings into the spotlight emerging talent from across the country. The senior management of Anchor Electricals Pvt. Ltd as well as IIID was present at the function. Zonal awards for the fourth zone covering North and East India as well as national awards were awarded at the said event.
Eminent architects, interior designers, design consultants, academicians, artists and editors as jury holistically review and critique the designs in a process that is very transparent and efficient. This year, the award trophy was designed by the renowned designer Michael Foley. Anchor also launched its new range of Roma Plus Premium Modular Switches & Accessories at the venue.
Mr. Ashok Gangar, Director Sales and Marketing, Anchor, commented, "It is an honor to be associated with an award that enjoys a marked distinction in the industry. We are pleased to be a part of such an initiative that helps professionals and upcoming designers exhibit their skills and talent. The growing stature of these awards will surely add new design icons to the industry."
President IIID, Mr Pratap Jadhav said, "With each successive year, we innovate the process of awards to match upto the global standards. The intent is to inspire and invigorate the design fraternity and the country at large, initiate a thought provoking and sustained dialogue with designers and members from affiliated design field and experience the design pulse of the nation."
Architect Tanuja B. K., Chairperson, IIID Anchor Awards Committee, stated, "The synergy built up with the Pan India entries, the jury process, the subsequent celebratory award evenings across the zones have been an exhilarating experience. The jury dictate is a pointer to the current trend in design in the country and with a view to raise the bar of design by making IIID Anchor Awards a global event."
Artha Studio and Khosla Associates were declared winners and runner-up for residential single dwelling while Aamir & Hameeda Associates took away the runner-up award for residential multi-dwelling.
The Retail category had three winners namely Formwerkz Design Team, Studio for Architecture Landscape Int. & Ent. Pvt Ltd, while Gaikwad's Interior Design Studio took away the runner-up award.
Core was declared winner for commercial workplace small while Manthan Architects bagged the commendation in the said category. Commercial workplace large found shared runner-up awards with Praxis Inc & Lab Language Architecture Body.
The leisure and entertainment category took away the winner, runner-up as well as commendation prizes with Khosla Associates, Usine Studio and Fadd Studio.
With no winner or runner-up the hospitality commendations were given to Surat Anjali Associates and Spaces Architects.
The institutional and public spaces category saw three runners-up in SDEG, Rajesh Patel & Architecture Discipline.
Product or furniture design saw winner and commendation with Archohm Consultants and Hundred designs.
Divyang Mevda of Formwerkz Design Team was awarded the Young Interior Designer of the Year, while Prasanna Desai Architects and Sfurna Designs were recipients of winner and commendation awards for the new category of this year named 'Affordable Design for the Masses.'
With 11 categories in total and one category solely for the National, this year the awards witnessed the highest number of entries.
About Anchor Electricals
Headquartered in Mumbai, Anchor electrical Private Limited started nearly five decades ago and became a subsidiary of Panasonic Electric Works (now Panasonic Corporation) in 2007. It is one of the largest domestic manufacturers of electrical construction materials with 4 manufacturing locations and boasts of 53 domestic sales bases and has employee strength of about 10,000. Its sales and operating profit are steadily growing and it ended the last financial year with net sales of approximately rupees 19 billion. It has a dominant market share in wiring devices and it is constantly expanding its product range and growing market share in circuit breakers, lighting, fans and wires/ cables. It has made a robust foray in the energy generation business with solar products sold under Panasonic as well as Anchor brand and increased its value proposition for the solar customers with setting up of its EPC team. Anchor aims to double this is the next three years from the existing and some new product categories. For more information on Anchor, please visit http://www.anchor-world.com
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Panasonic India
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Genesis Burson-Marsteller
Manjiri Desai
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Anchor Electricals
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