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New Range of ASUS Zenfones Score 30K Pre-orders


News provided by

ASUS India Pvt. Ltd

01 Sep, 2015, 14:26 IST

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ASUS Zenfone Series (PRNewsFoto/ASUS India Pvt. Ltd.)
ASUS Zenfone Series (PRNewsFoto/ASUS India Pvt. Ltd.)

MUMBAI, September 1, 2015 /PRNewswire/ --

- 30K Pre-orders Across its Recently Launched Product Line, Across 660 Cities  

- Complete Stock-out With Zenfone 2 Laser 5.5  

The 3 brand new ASUS smartphone devices (Zenfone 2 Laser, Zenfone 2 Deluxe and Zenfone Selfie) launched earlier this month, were made available for pre-orders on August 19, 2015. Looking at the response, the company today has confirmed that it has received 30K pre-orders across its recently launched product line. As per ASUS' estimates derived from Flipkart, 30K numbers of pre-orders have been received from 660 cities across India.

     (Photo: http://photos.prnewswire.com/prnh/20150831/10129353 )

After a huge success with Zenfone 2, the company plans to target varied market segments; one being the people crazy about Selfies (Zenfone Selfie), and the other caters to superior specs offered by the two devices; Zenfone 2 Deluxe and Zenfone 2 Laser.

http://www.flipkart.com/asus/zenfone-2/new-ranges?otracker=hp_nmenu_sub_electronics_0_Asus

As per the internal estimates, Zenfone 2 Laser dominates as the current consumer favorite with the company seeing a complete stock-out of the device on the 3rd day of it being available for pre-order. Laser 5.5' (black color variant) is the preferred color as per the records, whose 10K units were booked alone. Owing to the unprecedented demand, the company faced a complete 100% stock-out with Zenfone 2 Laser 5.5'. But given to the consumer's demand, the company managed to refill the stocks and Zenfone 2 Laser 5.5' is available for pre-order on Flipkart now.

About ASUS  

ASUS is a worldwide top-three consumer notebook vendor and maker of the world's best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today's digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014, and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 13,600 employees around the globe with a world-class R&D team of 4,500 engineers. Company revenue for 2014 was approximately US$14.5 billion.

Website - http://www.asus.com/in/


Media Contact:
Manoj Kumar
[email protected]
+91-9818520082
ASUS India

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