BANGALORE, September 12, 2014 /PRNewswire/ --
As part of a digital marketing campaign, Facebook fans of ING Vysya Bank revealed few interesting insights on eating habits of value-for-money Indian foodies. This first-of-its-kind campaign, where around 14,000 netizens were engaged, is aimed to unravel how they find value in each food item, across different meals. Across each category that covered breakfast, lunch, beverages, snacks, dinner and dessert, people voted for the most paisa vasool (value for money) food among five choices given to them. For instance, nimbu pani was voted the most preferred beverages while idli - sambhar was the most paisa vasool breakfast. Similarly, vada pav and gulab jamun emerged as value-for-money food.
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The campaign, that showcased the value of money and savings, also offered interesting prizes to participants. The bank has been consistently engaging with its social media fans and customers through various contests and polls. It recently concluded the 'Master Save' campaign which lasted for a month, receiving over 40,000 likes on Facebook and over 5,000 followers on Twitter.
About ING Vysya Bank Ltd
ING Vysya Bank Ltd is a premier private sector bank with retail, private and wholesale banking platforms that serve over two million customers. With over 80 years of history in India and leveraging ING's global financial expertise, the bank offers a broad range of innovative and established products and services, across its 553 branches. The bank, which has close to 10,000 employees, is also listed in Bombay Stock Exchange Limited and National Stock Exchange of India Limited. ING Vysya Bank was ranked among the top 5 most trusted brands among private sector banks in India in the Economic Times Brand Equity - Nielsen survey 2011.
ING is a global financial institution of Dutch origin, offering banking services through its operating company ING Bank and holding significant stakes in the listed insurers NN Group NV and Voya Financial, Inc. The purpose of ING Bank is empowering people to stay a step ahead in life and in business. ING Bank's 53,000 employees offer retail and commercial banking services to customers in over 40 countries.
ING Group shares are listed (in the form of depositary receipts) on the exchanges of Amsterdam (INGA NA, ING.AS), Brussels and on the New York Stock Exchange (ADRs: ING US, ING.N). Sustainability forms an integral part of ING's corporate strategy, which is evidenced by ING shares being included in the Dow Jones Sustainability Index (Europe and World) and the FTS4Good index.
Corporate Identity Number: L85110KA1930PLC000124; Tel/Fax: 080-25005000/080-25005555
Email: [email protected] | Website : www.ingvysyabank.com
Address: ING Vysya House, #22, MG Road, Bangalore-560001
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Media Contact: Vinu Lal, [email protected], 080-25005072, ING Vysya Bank Ltd
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