Nova Specialty Surgery Rebrands as Nova Specialty Hospitals

BANGALORE, January 6, 2014 /PRNewswire/ --

Rebranding is a Part of Nova's Strategy to Usher in Next Phase of Growth

Nova Specialty Surgery, a part of Nova Medical Centers, will now be known as Nova Specialty Hospitals. This change is effective immediately. The rebranding of the 13 multi-specialty, short-stay surgical centers further consolidates the company's brand image into a strong, cohesive healthcare brand. It is aimed at facilitating the next phase of Nova's growth, where each center will function as a 'fully-equipped, standalone' hospital in alignment with the corporate ethos to deliver better each day.

Suresh Soni, Chairman and CEO, Nova Medical Centers, said: "Healthcare is changing rapidly and so are consumer expectations. As part of our efforts to continuously meet these expectations, we recently conducted a study to understand the positioning and perception of brand Nova. The key insight we gained is that current as well as prospective patients perceive Nova as a premier hospital brand. Their expectations in terms of services offered, are also reflective of a boutique hospital with personalized service. Our objective is to align the Nova business model with these expectations, while retaining the core concept that Nova stands for. We want people to walk into a Nova center with the confidence that they are walking into a multi-specialty hospital that has highly experienced world renowned doctors, most advanced technology and an approach that puts the patient first. Our new name more accurately reflects towards achieving this goal."

Since its inception in 2009, Nova's evolution has been guided by a 'patient centric' approach. It aims to eliminate unnecessary hospitalization and minimize hospital-acquired infections. Nova has evolved from a day-care surgery model to a short-stay surgery model. This has enabled it to cater to the growing demand for quality surgical care in specialties such as orthopedics, general surgery, bariatric surgery, ENT, gynecology, plastics, ophthalmology, urology, and surgical oncology. Nova recently reached a significant milestone by completing 30,000 surgeries till date across all its centers with excellent clinical outcomes and encouraging patient delight.

The company continues to grow in a dynamic environment and is all set to open its new surgical and IVF center in Pune soon. Nova's infertility business, Nova IVI Fertility, is also growing rapidly with seven IVF centers operational and another three underway. It has also set up IVIOMICS India, a state-of-the-art genetics laboratory for fertility-related genetic diagnostics that is the first-of-its-kind in India.

About Nova Medical Centers:

Nova Medical Centers is the parent company of Nova Specialty Hospitals and Nova IVI Fertility. It currently operates 13 specialty surgery centers and 7 fertility clinics. Nova was co-founded by Suresh Soni, renowned shoulder surgeon Dr. Mahesh Reddy and the GTI Group, based on a 'doctor-owned and doctor-managed' concept enabling doctors to have a sense of ownership and a long-term association with the company. This concept also allows doctors to deliver the best possible patient care in an open and free environment.

Established in 2009, Nova Specialty Hospitals' mission is to provide world-class surgical care that is accessible and at an affordable cost. Having pioneered the concept of short-stay surgical care in India, Nova focuses on providing the finest quality care for patients from specialized doctors while increasing operating efficiency.

Nova IVI Fertility is a joint venture between Nova Pulse, India, and IVI, Spain, introducing the same exceptional standard of processes, protocols and policies to deliver the most sophisticated Assisted Reproductive Technology (ART) in India.

Nova's vision is to create a novel institution that stands for excellence in healthcare services by providing the best patient experience and is an international reference for clinical outcomes, by adopting the latest advances in medical sciences, technology and an innovative business model.

For further information, please visit novaspecialtyhospitals.com and novaivifertility.com.

Twitter: https://twitter.com/novasplhospital

Pinterest: http://www.pinterest.com/novasplhospital/pins/

Google Plus: plus.google.com/107814116101933986528

Facebook: https://www.facebook.com/novaspecialtyhospitals

Primary Media Contact: Sharmee Roy, [email protected], 91-9620642073

Secondary Media Contact: Nitheen A. S., [email protected], 91-9686227227