MUMBAI, March 18, 2015 /PRNewswire/ --
Nykaa.com , India's premier one-stop online destination for beauty products, hosted a beauty awards celebrating the incredibly dynamic sphere of beauty and consumers' choice. Normally defined by major brands and media, these awards handed the power over to Nykaa's customer base of 300,000 people all over India to choose their favourites among 35 major categories across makeup, skincare, haircare and fragrance. The best voted products by customers were then further refined by a specialised jury panel.
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The beauty industry is driven by constant innovation and aesthetic technology improvement, coupled with consumers changing their preferences at the same pace. With this background, the awards initiative to highlight the beauty industry's strides in creativity demonstrates Nykaa's deep understanding of customers' desires and Nykaa's ability to offer the best products in India.
"Experience is the best teacher"
Nykaa is today well recognised as a key player in the blossoming environment for startups in India. Founded by Falguni Nayar, former Managing Director at Kotak Mahindra Capital, the company is a combination of young individuals with a highly experienced leadership. Having grown 323% in the last 9 months and with 1.5 million units sold up to date, Nykaa reaches the NextGen of women and invests in ideas to improve the customer experience, marketing efficiency and provide an unparalleled product range. The year 2015 started on a high note with the beauty awards, but it won't stop there, Nykaa's future plans include expansion of offline stores, development of a private label and an iOS app, all of which form a part of an omni-channel strategy.
Falguni Nayar, Founder & CEO - Nykaa.com, said, "Nykaa is not just a transactional site; instead it is envisioned as a discovery site for beauty. These awards are a platform which allows us to highlight the best beauty products in the industry based on popular vote and the jury's input. Being data driven, a lot of analysis and voting went into the shortlisting and selection process."
The beauty awards, ultimately, are aligned with Nykaa's philosophy to empower modern women. Nykaa stands for women who want to look beautiful inside out for themselves, women who are making educated choices and are willing to walk the extra mile for their own personal and professional growth.
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About Nykaa.com:
Nykaa.com is a premier online beauty destination. With over 350 brands and 20,000 products, Nykaa.com offers a comprehensive selection of makeup, skincare, hair care, fragrances, bath and body and luxury products for women and men at the best prices. Authenticity is at the core of Nykaa, with all products 100% authentic, sourced directly from the brands or authorised distributors. Visit www.nykaa.com for a hassle-free shopping experience, the virtual makeover tool, beauty advice and assistance on the phone, free expert advice and articles on beauty trends and tutorials and celebrity looks.
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