Nykaa.com Launched - India's Premier Online Destination for Beauty and Wellness

MUMBAI, March 15, 2013 /PRNewswire/ --

Nykaa.com Provides an Extensive Selection of Curated and Branded Products

Nykaa.com is a recently launched online shopping website for beauty and wellness products. Nykaa is founded by Ms. Falguni Nayar, former MD & CEO of Kotak Investment Bank with more than 25 years of experience in finance and consulting. She is supported by a team of experienced professionals.

Nykaa provides an extensive selection of curated and branded products through an initial offering of 100+ brands and 4000+ SKUs. Its catalogue includes Makeup, Skincare, Hair Care, Bath & Body, Fragrance, Herbal and Men's products. Nykaa is adding new brands every week and has recently added products under categories like Mother & Baby and Wellness.

Nykaa has retail partnerships with world's top personal care giants including Unilever, P&G, L'Oreal, Beiersdorf, Johnson & Johnson, etc., who see Nykaa as a very important online partner. Nykaa has forged strong partnerships with India's top distributors of international luxury and premium brands. It also retails popular Indian brands like VLCC, Khadi, Parachute, Himalaya, etc.

Nykaa's service offerings include an online magazine called Beauty Book, expert advice and consultation offered through queries, online chat and assisted shopping helplines and a virtual makeover tool that allows women to upload their photos and virtually try out various color cosmetics. Nykaa's Facebook community is engaged and vibrant and has rapidly grown to become 50,000 fans strong within a short period of launch.

According to Ms. Falguni Nayar, Founder & CEO of Nykaa.com, "Our aim is to use the online medium to provide wide array of product offerings and we will marry the large catalog with relevant content, personalized tools, tips, trends and expert advice on how to use the various products. After all, every woman is beautiful and Nykaa.com will help her look as beautiful and confident as she feels."

About Indian Personal Care Industry: The Indian personal care industry has recently recorded 13% Y-o-Y growth and is expected to reach USD 20 billion mark in 2017; due to the rising per-capita income and evolving consumer preferences. India being one of the world's youngest nations with median age at 25 years has become an attractive market for several of the global personal care brands to pursue aggressive investments and expansion plans. Internet access and penetration in India is also growing fast with online user base expected to increase from 120 million in 2012 to 330 million by 2015.

About Nykaa.com:

Nykaa.com is India's premier online destination for beauty and wellness needs. Promoted by FSN E-Commerce Ventures Pvt. Ltd. and spearheaded by Ms. Falguni Nayar, former MD and CEO of Kotak Investment Bank, a subsidiary of Kotak Mahindra Bank, along with a team of experienced professionals. Nykaa.com is differentiated by:

• An extensive selection of curated products from 250+ brands
• 100 % genuine, fresh products sourced directly from the brands
• Online magazine called Beauty Book that provides comprehensive content including product reviews, trends, events and beauty tutorials
• Expert articles, Q&A on common beauty and wellness issues
• Virtual makeover tool that allows women to upload their photos and virtually try out various color cosmetics
• A beauty helpline  to assist customers choosing products and services best suited to their needs.

For more information about Nykaa.com, please visit the website - http://www.nykaa.com

Primary Media Contact: Vijay KG, [email protected], 91-22-6614 9660

Secondary Media Contact: Sunanda Derber, [email protected], 91-22-6614 9614