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Onam Celebrations With Pure White and Eternal Platinum Jewellery Symbolic of Harvest Festival


News provided by

Kalyan Jewellers

11 Sep, 2013, 12:54 IST

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PR NEWSWIRE INDIA - Pure White and Eternal Platinum jewellery symbolic of harvest festival (PRNewsFoto/Platinum)
PR NEWSWIRE INDIA - Pure White and Eternal Platinum jewellery symbolic of harvest festival (PRNewsFoto/Platinum)

MUMBAI, September 11, 2013 /PRNewswire/ --

This Festive Range of Precious Platinum Jewellery is Exclusively Available at Kalyan Jewellers

The occasion of Onam celebrated in the sixth month of Bhadrapad is the commemoration of the thriving harvest season. A new launch by Kalyan Jewellers for this festival, beautifully crafted, pure white and eternal platinum pendant on the wheat chaff design that is symbolic of the harvest, is an ideal gift of love. White is the colour that symbolises prosperity and precious platinum is a naturally occurring white metal. From the time it is mined till set in jewellery till and perpetually after, it retains its natural colour and will not fade or tarnish with time.

     (Photo: http://photos.prnewswire.com/prnh/20130911/10075030 )

This exclusive platinum pendant, in a combination of matt and high polish finish, with channel set diamonds and a single string of green tsavorite stones looks striking when adorned on a neck of a woman. It balances the traditional and auspicious intent of the festival, along with its modern design outlook. This creation is perfectly suited for the modern woman, who is rooted to her culture.

Mr. Rajesh Kalyanaraman, Executive Director, Kalyan Jewellers says, "Symbolic of the harvest season, this beautifully crafted platinum pendant, inspired by the prosperity wheat chaff design, is the perfect choice. Platinum is a naturally white metal that stays eternally true to its colour and shape and is 95% pure when set in jewellery and hence ideal as a gift of love for culturally important occasion such as Onam. This platinum piece personifies a strong implication of the inherent culture with elegant richness."

Price Range: Rs.35,000 - 45,000*

*Prices subject to vary depending on daily metal rate, metal weight and quality and size of diamond.

In order to assure consumers of the purity of platinum jewellery, each piece of platinum jewellery comes with a Quality Assurance Card and bears the purity hallmark of "Pt 950" stamped inside the piece. This also serves as an assurance of a 'buy back' programme. For further details log on to: http://www.preciousplatinum.in

About Kalyan Jewellers:

Kalyan Jewellers is the largest jewellery chain in India. It is headquartered in Thrissur city, Kerala. T.S. Kalyanaraman is the Chairman and Managing Director. Kalyan Group is the holding company of Kalyan Jewellers. Due to persistent demands from customers in the textile store, Sri.Kalyanaraman decided to enter the jewellery trade in the year 1994. The group never had to look back from there and now it has 36 shops over Kerala, TN, Karnataka and AP.

Primary Media Contact: Divya Dulani, [email protected], 91-9820181558

Secondary Media Contact: Sneha Nair, [email protected], 91-9819668456

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