MUMBAI, February 5, 2018 /PRNewswire/ --
- A Dashing Blue Edition: striking new color with OPPO's A.I. Beauty Recognition Technology
- A perfect gift for this valentine's day
OPPO, The Selfie Expert and leader, unveiled a dashing blue edition of OPPO F5 in collaboration with its brand ambassador - Sidharth Malhotra: OPPO F5 Sidharth Limited Edition. This striking new color edition continues the success of the F5 series, OPPO's first full-screen model featuring groundbreaking A.I. Beauty Recognition Technology designed to personalize beautification. Priced at INR 19,990 and just in time for Valentine's Day, the OPPO F5 Sidharth Limited Edition will go on sale online on Feb. 8th on Amazon. The offline sales start from 9th and will be available across all offline stores.
OPPO also revealed a brand new micro film (https://www.youtube.com/watch?v=UcE66e0VlPI&t=9s) starring Sidharth Malhotra and directed by critically-acclaimed film director - Mohit Suri, who has many commercial successes like Kalyug, Awarapan, Raaz - The Mystery Continues, Ek Villain in his kitty. The micro film captures a special story of a young girl and how she achieves her dream. The new OPPO F5 Sidharth Limited Edition is a very integral part of her journey.
Commenting on this new launch, Will Yang, Brand Director, OPPO India, said, "It brings us immense pleasure to offer our consumers another special that will enable them to capture special moments spent with loved ones. OPPO as a brand is focused on the youth and always innovates its marketing and product strategies to offer unique experiences. The OPPO F5 Sidharth Limited Edition, a blend of innovation and technology, is an effort in that direction. We are extremely happy to collaborate with Sidharth Malhotra and bring the youth something unique, stylish and fun."
Excited to offer his fans something special this Valentine's season, Sidharth Malhotra, OPPO's Brand Ambassador, said, "I am thankful to OPPO for giving me this opportunity to offer my fans an extension of my personality. Blue is one of my favorite colors and I have been working very closely with the OPPO team to integrate it in the limited-edition phone making it look aesthetically appealing. I am confident that with OPPO F5's artificial intelligence technology and the classy design, it will become a favourite amongst the youth."
A Classic and Bold Color
As a brand for young people around the world, OPPO F5 Sidharth Limited Edition symbolizes OPPO's passion for fashion, beauty, and romance. Perfectly capturing the light with an eye-catching effect on the rear of the body, this special edition is finished with a glossy blue effect, above which streaks of light appear gleaming and flashing when held to the light. With a classic and bold color, OPPO F5 Sidharth Limited Edition stands out in the crowd or indeed can blend in with your fashion style.
A.I. Beauty Recognition Technology
As with OPPO's other F5 series models, OPPO F5 Sidharth Limited Edition features A.I. Beauty Recognition Technology for personalized beauty. The A.I. gathers information and learns the specific facial features of different people from its centralized image database. Several professional photographers and make-up artists were consulted during the R&D process to improve the functioning of this technology. The resulting A.I. beauty recognition helps people capture more beautiful pictures.
Higher Resolution, Better Results
OPPO F5 Sidharth Limited Edition features a 20MP front camera with an f/2.0 aperture and a 16MP rear camera with F1.8 aperture. Compared with other competitors' 13MP or 16MP camera in the same price range, the device has a higher resolution (2160x1080) and better photo quality. The front camera can deliver Bokeh effect, and the front HDR solves any over-exposure issues.
Full-Screen and Graceful Design
OPPO F5 Sidharth Limited Edition features a 6.0-inch full-screen FHD+ display, giving the user a vivid visual enjoyment without the need to increase the size of the phone. It offers a high-resolution screen with 18:9 aspect ratio while the sleek unibody offers a visually slim appearance without any cut-offs. The gracefully curved body fits well in the palm, expressing a simple and elegant look. Also featured is Facial Unlock, the new face recognition Technology that will recognize its user and unlock the phone in an instant.
Color OS - Smoothest To-Date
OPPO's Color OS 3.2, together with 4G RAM + 32GB ROM memory gives the operating system much smoother user experience; The O-share file sharing Technology is 100 times faster than Bluetooth - 8 to 10 pictures (3MB each) can be transferred between OPPO phones within seconds.
Less Heat and More Powerful
The flagship Octa-core CPU processor uses less energy, produces less heat while giving a higher performance speed (40% increased performance compared to the previous Color OS versions). With such powerful processing power, the transition between apps is smooth and gives an unprecedented mobile gaming experience. Split Screen allows two applications (e.g. Whatsapp and YouTube) can run on one screen at the same time.
Enjoy Life's Moments for Longer
The OPPO F5 Sidharth Limited Edition battery life is longer thanks to the 3200Ah battery and the Continuous Optimizing Technology which manages the apps running on the device, allowing the user up to 12 hours of continuous use (simulated test). The Do Not Disturb function for gaming will display an incoming call in the form of a banner. Users' gameplay will not be interrupted while ensuring that they don't miss any important calls.
Pricing and Availability
Perfect for that Valentine's Day gift, the OPPO F5 Sidharth Limited Edition will go on sale online on Feb. 8th on Amazon. The Off-line sales start from 9th and will be available across all offline stores.
OPPO is a camera phone brand enjoyed by more than 20 crore young people around the world now. For the last ten years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO was the first brand to launch smartphones with 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. In line with its deep insight of young people's behavior, OPPO first launched selfie-focused smartphones in 2015 - Selfie Expert F series in India and other markets. Its first batch of products received a warm welcome, and the brand leads the trend in the industry. In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. In India, OPPO became the official sponsor of Team India, Men's and Women's National Cricket Team in 2017. It is also the official global partner of ICC in the mobile category for four years starting 2016. The market share of OPPO in India's offline market ranks No.2 in Dec 2016 according to GFK.
For more information, please visit http://www.oppo.com/in/.
Genesis burson Marsteller