Over 75% of Shoppers Bargain at Local Stores After Comparing Prices Online, Finds CompareRaja.in
MUMBAI, May 12, 2015 /PRNewswire/ --
About 59% Compare Prices Both Online and Offline Before Making a Purchase Decision
A recent survey conducted by CompareRaja.in on 'The role of price comparison in online and offline shopping' revealed that about 77% of the shoppers who compare prices (within those who took the survey) negotiate the product prices based on information provided by online price comparison services. Additionally, it reveals that 59% of those who compare prices make use of both online as well as offline mediums. The study draws insights from over 1000 shoppers who CompareRaja surveyed primarily on social media. The survey highlights the significance of price comparison services in influencing buying decisions.
Another interesting data the price comparison survey reveals is that, over 73% of those who compare prices online prefer to visit website whereas about 26% prefer mobile app. The lesser number of app users can be attributed to the fact that an app occupies device space and thus majority of people might prefer to have apps only for services of daily use such as news, social networking, chatting etc.
Mr. Anshuman Misra, COO, CompareRaja, adds, "This data is very encouraging for us as it reflects how online price comparison services play a key role in not just online but also offline purchase decisions."
As per the data recorded by CompareRaja on its portal, there has been a significant increase in number of visits in 1st quarter of 2015 as compared to 2014. And the trend continues in the 2nd quarter as well.
The top 3 online categories (based on the number of visits on CompareRaja) are mobiles, tablets and laptops. However, the appliances section is growing rapidly due to growing online demand for large appliances like TVs, ACs, refrigerators, washing machines and more. Some of the other popular online categories where CompareRaja has recorded considerable growth in visits are kitchen appliances, small appliances and fitness equipments.
Online price comparison services help to save money as well as time while shopping as users need not visit different sites to compare prices. Coupled with coupons, it helps in saving more and making a wiser choice when variety is available.
About CompareRaja.in
Emerging as India's leading price comparison portal, CompareRaja.in, a product of Logicserve Digital, was launched in July 2012 to enable shoppers to get best available price online for their desired product. The site extends its usability further by offering discount coupons from more than 100 top e-commerce stores in India.
Media Contact
Manvi Sharma
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Head - PR & Communications
CompareRaja.in
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