Placedise 2.0 Released: Data-based Simulation, Optimization and Evaluation of the Advertising Effects and Impact of Product Placement

GRAFENWÖHR, Germany, July 7, 2015 /PRNewswire/ --

Placedise makes it possible to simulate and therefore predict the advertising effects and impact of product placement. Furthermore, it provides an advanced management tool to control product placement in a digital marketing world. 

Research has shown that product placement is often done on a gut level in India and that its success and ROI can be improved by taking a closer look on how the measure really affects the target audience (Kureshi and Sood, 2010)^[1]. However, this can be complicated and expensive.

With Placedise, everybody gets the opportunity to easily simulate the advertising impact of product placement on a specific target audience. This not only makes it possible to predict its success, but also to efficiently optimize it and evaluate the finale implementation.

After the introduction of the first prototype in May 2014, there have been many workshops with experts from all areas of relevant industries. The findings were directly transferred to the second software version - in order to ensure that the system meets the requirements of the day-to-day business.

Placedise has become a full project management tool that helps companies to plan, control, optimize and evaluate product placement activities. Using the calculations of the algorithm and the extensive database, Placedise supports nearly all areas of product placement - may it be the collection of information for planning purposes, the evaluation of first ideas, or the success evaluation after the integration.

The software is now available at http://www.placedise.com. It can be tested for 48h without any obligation and free of charge.

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1. Kureshi, Sonal and Vandana Sood (2010), "A Review of Placement Literature: Conceptual and Managerial Implications," Journal of Marketing Management, 9 (1/2), 23-39.

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