Platinum Jewellery Season's Collection 2013-14

MUMBAI, October 23, 2013 /PRNewswire/ --

- When you Find Real Love, the Everlasting Kind, Seal it With Eternal Platinum

- Available Across Leading Retailers Like Tanishq, Orra, TBZ, Joyalukkas Amongst Others

- Log on to  www.preciousplatinum.in  to Locate Platinum Authorised Retailer

Being in love is an endearing feeling which can be cherished for a lifetime. What better way to celebrate a precious relationship bound by true love than with a metal that symbolises eternal love? Precious platinum is eternal. A naturally white metal that never fades or tarnishes with time, just like true love that lasts for an eternity. It is symbolic of the deep emotions around a couple's enduring love for each other.

     (Photo: http://photos.prnewswire.com/prnh/20131023/10078432)

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At its heart, platinum is immutable and indestructible. This enduring nature makes platinum jewellery the perfect choice for a lifetime of everyday wear.

For centuries, lovers have chosen platinum as an everlasting expression of their love.

Infusing the endearing emotion of endless love is the new range of Platinum Love Bands with wondrous themes - 'Infinity Symbols', 'Endless Love Knots' and 'Duo Bands' concepts. An eternal token of love.

• Infinity Symbols - Can you think of a better way to celebrate vows that will last forever than with platinum infinity symbol rings? The metal and the design will speak for your everlasting love.
• Love Knots have been a unique symbol of love since the beginning of time. So if you are looking for something that ties the two of you together for an eternity, this might be the perfect choice for you.
• Duo Bands are complimentary rings - one for each of you. Think of them as a beautiful echo of a shared bond. 

The new platinum jewellery range of chain and pendants, earrings, necklaces, bracelets and bangles has taken cues from the current international trends and then adapted it as per the Indian culture, attitude and lifestyle. The designs have been inspired by three themes for this year: 'Naturally Chic', 'Subtle Statements' and 'Nouveau Tradition'.

• Naturally Chic: Sublime nature embraces beautiful motifs of flowers, leaves and natural foliage. The collection brings this abundant energy to life with a modern twist on nature, with unconventional forms, clean-cut lines and textures sustaining the innate beauty of each piece.
• Subtle Statements: Subtlety is rare and so is platinum, one of the rarest metals in the world. 'Less is more' only works when it involves the best of materials as it reflects highest quality and finish. The minimalistic platinum designs mark inner strength and understated elegance that comes from wearing a little of the very best.
• Nouveau Tradition: How do you strike that ever-elusive balance between tradition and modernity? There are a set of designs that merge these two themes beautifully in a modern precious metal to make it relevant to the Indian woman's sense of fusion dressing.

Gunjan Suri, Head Designer, Shrenuj & Co., a leading designer of platinum jewellery, says, "Consumers are moving towards sentimental and personalised jewellery. The more discreet, everyday pieces of jewellery that often hold a personal value and promote a feeling of understated sophistication. They seek reassurance from the items they buy, recognise value and signs of quality. However, they are also looking to express their individuality through unusual designs. The platinum jewellery range is an answer to this with classic, unique designs that appeals to today's generation."

Platinum jewellery range starts from Rs. 18000 onwards*

*Price subject to vary basis the current metal rate, weight and the diamond quality

In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of "Pt 950" stamped inside the piece. This also serves as an assurance of a 'buy back' programme.

Notes to the editor: Facts: Platinum v/s Other Metals

           Platinum          White Gold     Rhodium Gold         Silver
                                          Is 75% pure.
                           Yellow gold    Yellow gold is
                           mixed with     dipped in
                           whitening      Rhodium to give  Naturally white
    Naturally white metal. alloys, such   it that 'white   metal. Is 92.5%
    Is 95% pure.           as nickel.     look'.           pure.
                           Nickel alloy
    Hypoallergenic,        may cause
    regardless of alloy    allergic       May cause
    Nickel.                reactions.     allergy.         May cause allergy.
                                          When scratched,
                           When           a part of the
                           scratched, a   metal is lost,   Tarnishes when
    When scratched, metal  part of the    resulting in     comes in contact
    is merely displaced    metal is lost, faster metal     with air. Too soft
    and very little metal  resulting in   loss. Also,      to set diamonds.
    is lost. High density  faster metal   plating wears    Density
    (21.6 gms/cubic cms)   loss.          off, showing     (10.2gms/cubic cms)

About Platinum Guild:

Founded in the year 1975, Platinum Guild International (PGI) is dedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. Headquartered in London, PGI has offices in each of the world's major jewellery markets - China, Japan, Germany, India, Italy, UK and the USA. Mr. James Courage is the worldwide CEO for Platinum Guild International.

Platinum Guild International set up its India Office in September 2000, with head office in Mumbai and branch office in Chennai. Platinum Guild India runs a comprehensive marketing programme to build desire for platinum jewellery in India. It provides platinum Retail Sales Training and conducts a unique Quality Assurance programme to ensure quality and purity of platinum jewellery amongst consumers and trade.

For further details log on to: http://www.preciousplatinum.in

Primary Media Contact: Divya Dhulani, [email protected], 91-9820181558

Secondary Media Contact: Sneha Nair, [email protected], 91-9819668456