Policy Seminar and Exhibition to Mark 10 Years of Craftmark

NEW DELHI, August 17, 2016 /PRNewswire/ --

AIACA, a national network of handicraft and handloom organizations and artisans working to promote market-led growth for the sector, launched the unique and one-of-its-kind Craftmark certification trademark in 2006 to provide a sector-wide umbrella branding for genuine Indian handmade craft products and to connect crafts producers to commercial buyers.

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To mark ten years of the Craftmark Initiative, AIACA and UNESCO is holding a Policy Seminar and Exhibition of Craftmark products on September 2, 2016 at Tamarind Hall, India Habitat Centre, New Delhi from 9:00 AM - 2:00 PM. Ms. Rashmi Verma, IAS, Secretary, Ministry of Textiles, GoI will be the Chief Guest. We would like to take this opportunity to cordially invite you, our media friends to this event.

As the modern creative economy continues to evolve and grow, the policy seminar will focus on how the creative assets of India in terms of the vast diversity of craft, skills and craftspersons can be organized and promoted into economic value for the artisans and enterprise growth that makes the sector economically vibrant.

The half-day event will include a series of presentations and a panel discussion by influential thought leaders of the craft industry such as William Bissell, MD, Fabindia; Neelam Chhiber, CEO, Industree; Anita Dongre, Chief Creative Officer, House of Anita Dongre Limited; Meera Goradia, Cluster Development Head, Jaypore; Maximiliano Modesti - Co-founder and Director of Jaipur Modern; RCM Reddy, Managing Director of IL&FS; Srinivasan Iyer, Program Manager, Ford Foundation; Sushma Kaushik, Principal, Aavishkar; Utpal Gokhale, GM Exim Bank; and Craftmark members from across India. The discussions will focus on new initiatives and success stories in the field of creative and cultural industries, continuing challenges in design, capital, skills, technology and business growth in the sector, and explore potential collaborations between different stakeholders to spur enterprise led growth and increase incomes of artisans.

There will also be an exhibition showcasing a line of creations by Craftmark members.

About Craftmark: 

AIACA launched the Craftmark in 2006 as a certification for genuine Indian handicrafts, licensing the use of the mark to artisan organizations, craft-based businesses, cooperatives, and NGOs that meet certain standards and norms for labelling a product as handmade. In response to the key needs and gaps of the value chain, Craftmark has grown beyond being a certification system, and helps strengthen artisan enterprises and improve the lives of artisans through its Enterprise Support Programme which caters to its large Craftmark member base with customized and need-based business support services. Craftmark is linked to 100+ buyers in the domestic and international market including ecommerce platforms, wholesale buyers and retail chains.

To learn more, visit http://www.craftmark.org/about-us

Media Contact:
Madhura Dutta
[email protected]
011-26272492
Executive Director
All India Artisans and Craftworkers Welfare Association