MUMBAI, November 18, 2014 /PRNewswire/ --
The wedding season is in full swing across India and abroad. Choosing the right attire for the special occasion is one of the most significant decisions that couples and families have to make. No amount of effort is considered too much when selecting the perfect apparel that truly does justice to the special day.
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High5Store.com, a leading online shopping portal for Indian ethnic wear, jewellery and home décor in India, has seen a sharp rise for high-end ethnic fashion - be it sarees, salwar kameez, lehenga, jewellery, sherwanis and kurtas. This consumer sentiment has given rise to a new catch-phrase in the fashion apparel circuit for customers who prefer 'Ethnically Curated Collection'.
Speaking of the rise in interest for ethnic wear, Vineshkumar Kunhiraman, Founder & CEO of High5Store.com said, "Having gauged this trend early on, we focused on creating 'Ethnically Curated Wedding Fashion' that epitomizes high-fashion, artistic splendour and cultural refinement, bringing to fore our specialized ethnic collection for this wedding season that prides itself on being truly ethnic, devoid of faux alternatives. We welcome this trend in consumer preference for authentic ethnic wear and believe it could provide the much needed boost to local artisans and the traditional folk-art of delicate embroidery, zari work and many more. Furthermore, the government of India's favourable policy announcements has also been a positive step towards encouraging 'Made in India' products with more and more people being encouraged to make and buy Indian clothing. All these factors add to our belief that genuine ethnic collection is sure to be the flavour of the wedding season."
Speaking of the initiatives to painstakingly aggregate the wedding collection, Keyur Panchal, Category Manager at High5Store.com said, "Our Ethnically Curated Wedding Collection includes a range of woven delights crafted from velvet, brocade, jacquard and brasso. The highlight of the collection is the intricate use of Indian embroidery with embellishments like Zardosi and Kamdani work from Lucknow along with the Kasab and Badla work from Surat to name a few. The rising popularity of gold bordered sarees with 'Gota-Kinari' with its origins in Rajasthan, along with the Phulkari Dupatta on the Punjabi bride that completes the bridal attire is also encouraging from an Indian manufacturer's point of view, with consumers' demand for a truly ethnic wear continuing to see a steady upswing. As is also customary, we have also seen a positive increase in interest for our curated array of Tambulya, i.e. return gifts collection."
With the wedding season only having begun, High5Store.com is already planning ahead, continuing to work with Indian artisans from across the nation to keep bringing together a rich blend of ethnic splendour and refined sophistication to Indian and international consumers.
About High5store
High5store, established in 2012, is a leading online marketplace for authentic ethnic wear and jewellery collection. With its latest collection of designer, Bollywood inspired, bridal and classic ethnic wear, bridal and fashion jewellery, High5Store.com has established itself as a leading player in the online fashion domain serving Indians worldwide.
Media Contact: Keyur Panchal, [email protected], +91-9967204555, Category Manager, HighFive India Private Limited
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