MUMBAI, September 4, 2013 /PRNewswire/ --
A Pristine Way to Revere the God of Wisdom and Prosperity
ORRA range of precious platinum jewellery starting from Rs. 20,000 onwards
On the occasion of Ganesh Chaturthi celebrated all over India, ORRA - India's finest jewellery retail chain, offers a spiritual line of Ganesha pendants in pure and eternal white platinum. Captured in silhouette and delicate design forms this modern yet traditional interpretation of Lord Ganesh in precious platinum is the perfect gift of love for this season.
(Photo: http://photos.prnewswire.com/prnh/20130904/10074445)
(Logo: http://photos.prnewswire.com/prnh/20130307/600624)
A pristine way to show love and devotion towards Lord Ganesh with an eternal metal that keeps its natural white colour for a lifetime and does not fade or tarnish with time and promises to stay with you always. In terms of purity, platinum jewellery is 95% pure, as compared to 18k gold, which is 75% pure. The colour white symbolises purity and the never-fading commitment of platinum is an important feature when capturing it in a sacred form.
Mr. Vijay Jain, CEO, ORRA says, "Taking inspiration from divine symbols, our range of spiritual jewellery includes contemporary designs with a traditional influence. For consumers seeking to usher the festivities with the ultimate symbol of Lord Ganesh, spiritual platinum pendants are an ideal choice. Platinum demand in the market is on an upward trend, especially amongst the younger lot. The pure, rare and eternal qualities of the metal have a deep resonance with this set of consumers, who choose platinum for its inherent features."
In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of "Pt 950" stamped inside the piece. This also serves as an assurance of a 'buy back' programme.
For further details, log on to: http://www.preciousplatinum.in
ORRA is India's finest jewellery retail chain, having spread its glow with 35 stores across 26 cities. ORRA has been at the forefront of design leadership and product innovation with 5 global design centres.
ORRA has been a recipient of various national awards having been adjudged the Most Innovative Jeweller, the Best Retail Jewellery Chain and most recently won the Platinum Jewellery of the Year Award 2013 and has been voted as one of the "Top 3 most trusted jewellery brands" in the country in the Brand Trust Report 2012 and 2013. For those who believe in shopping for jewellery in style, ORRA's boutique is the perfect destination. ORRA's jewellery makes it impossible to hide even when you're in a large crowd, you will manage to stand out from the rest.
To see the precious platinum range by ORRA visit - http://www.orra.co.in/Platinum-jewellery.html
Notes To The Editor:
Facts: Platinum v/s Other Metals
Platinum White Gold Rhodium Gold Silver
Naturally white Yellow gold mixed Is 75% pure. Naturally white
metal. Is 95% with whitening Yellow gold is metal. Is 92.5%
pure alloys, such as dipped in pure
nickel. Rhodium
to give it that
'white look'
Hypoallergenic, Nickel alloy may May cause May cause
regardless of cause allergic allergy allergy
alloy Nickel reactions
When scratched, When scratched, a When scratched, Tarnishes when
metal is merely part of the metal part of the comes into
displaced and is lost metal is lost contact with
very little resulting in resulting in air. Too soft
metal is lost. faster metal loss faster metal to set
High density loss. Also, diamonds.
(21.6gms/cubic plating wears Density
cms) off, showing (10.2gms/
cubic cms)
Primary contact: Divya Dulani, [email protected], 91-9820181558
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