MUMBAI, June 22, 2018 /PRNewswire/ --
'TBMGROWTH' roped in as Strategic Engagement Partners to amplify the milestone
Jeete, who melted hearts in Bollywood's epic 2001 barnburner Gadar-Ek Prem Katha, returns to melt the box office with his debut movie GENIUS. Utkarsh Sharma - the scion of record-shattering Gadar director Anil Sharma and quintessential kid-next-door who rocked academics all his life - is all set for action with his 24th August release.
(Photo: https://mma.prnewswire.com/media/709187/Anil_Sharma_Genius.jpg )
All that has been revealed so far is that the kiddo India fell in love with will be fighting his 'Dil Ki Ladai, Dimag se'. TBMGROWTH - India's first 36ONE degree growth company - using its deep experience in leveraging the power of bespoke, multi-dimensional engagement (for corporates and brands), will drive the extra degree of momentum an exercise like this demands and deserves.
At 22 years, as he braces to burn up the silver screen - Utkarsh Sharma is, in a sense, already a matinee veteran. Movie buffs will recall (but may not instantly recognize) him as the adorable, doe eyed Jeete - Sunny Deol and Amisha Patel's son in Gadar-Ek Prem Katha - a story that had a good box office records to smithereens.
17 years on - after a four-year stint in the US where he picked up the ropes of direction and production - the boy returns as the man of the moment.
Here's a sneak preview: https://www.youtube.com/watch?v=KvwKb7l2FSs&feature=youtu.be
Anil Sharma said on the subject, "This movie is a labour of love, and not just because I'm presenting my son to the world. It is woven around a plot I believe discerning audiences will genuinely find unique and endearing. As an anxious parent, I naturally wanted the perfect kick-off for my baby, pun intended. Movies today are just like brands and companies - and need to build image and construct buzz strategically to maximize growth. Who better to lead that highly specialized intervention than execution magician Deepak Kaistha, someone I've known for ages. The rest, as they say, is for destiny to decide."
When approached on the topic, Deepak Kaistha, Managing Director of TBMGROWTH remarked, "The mandate is to engage eyeballs and mindspace well before the curtain rises. After all, there's a story to be told, even before the main story is told. And that's the story of Utkarsh himself. How this unassuming yet astoundingly gifted boy-next-door has transformed himself to claim and carve his space in the cut-throat world of Bollywood, is a tale no less riveting than a movie. And audiences deserve to know that."
Remarkable journeys need remarkable partnerships
Multi-media and multi-planar (B2C and B2B) engagement plays a pivotal role in determining a movie's commercial success in the current day. This unique collaboration template is therefore being interpreted by analysts and pundits not only as a critical leap in Utkarsh Sharma's new journey, but, going forward, as a possible game-changer for the entire movie and entertainment industry.
For now, though, it's upto the Jeete-turned-GENIUS to engage hearts and minds.
About Anil Sharma Productions
Anil Sharma Productions is a Limited Liability Partnership firm incorporated on 08 March 2017. It is a leading movie production and distribution house boasting a versatile repertoire and with a tradition of creating mega scale blockbusters.
About TBMGROWTH
A multi-dimensional outfit with a disruptive DNA that’s driven by rock-solid values, TBM GROWTH 36ONE degree offers specialized expertise at every phase of the business cycle to help organizations, entrepreneurs and leaders leverage opportunity, negotiate change and experience never-before growth.
Anil Sharma Productions
https://en.wikipedia.org/wiki/Anil_Sharma
[email protected]
About Deepak Kaistha : https://www.linkedin.com/in/deepakkaistha/
http://www.deepakkaistha.com
Media Contact :
Yaman Sharma
[email protected]
+91-9654197652
Head PR and Media Communications
TBMGROWTH
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