Saffola Introduces Saffola Total with Double the Anti-Oxidant Power of Olive Oil, Making it a Better Choice

MUMBAI, India, March 6, 2014 /PRNewswire/ --

Saffola has recently launched Saffola Total, oil with multi-seed technology* which has twice the antioxidant power than olive oil^ and higher antioxidant power than most oils. Antioxidants are known to prevent the generation of free radicals. Saffola Total has a specially designed Antioxidant system that prevents the formation of free radicals making it suitable for Indian cooking conditions.

Indian cooking invariably means heating oil to high temperatures which accelerates formation of free radicals. Presence of the right antioxidant system helps reduce formation of these free radicals. Considering the high consumption of edible oils in the country and high cooking temperatures, oils with high antioxidant power are an excellent preventive approach to tackle the problem at its root.

Not only does Saffola Total have high antioxidant power, but it also has a broad range of antioxidants, with the benefit of two oils in one.

Saffola Total also gets absorbed 10% less than olive oil** in food, making it healthier.

Benefits of Saffola Total:

• Double the antioxidant power of olive oil^
• Absorbed 10% less than olive oil in food**
• Designed for Indian cooking, unlike olive oil
• Multi-seed* oil technology which gives the benefits of two oils in one

Therefore, it is important to choose a cooking oil like Saffola Total which has double the antioxidant power than olive oil^ and higher antioxidant power than most oils, making it a great choice for you and your family.

Disclaimers:

*Blending oil technology

^Basis frying studies in comparison to commonly consumed oils

**Based on external lab studies

About Saffola-the heart of a healthy family

Saffola is one of the leading brands in the country that encourages you to live healthier. It has several products in its portfolio, which include edible oils, oats, masala oats and salt.

Since risk factors of Cardio Vascular Diseases (CVD) start early in India and prevention of these diseases requires an integrated life course approach, Saffola has over the years built an ecosystem, which works actively towards adopting a healthier lifestyle.

Saffola encourages you to exercise regularly, follow a healthy lifestyle and a diet low in saturated fat and cholesterol to keep your body fit.

To know more about Saffola Total, visit http://www.saffolalife.com

For information, contact: Sachin Bhandary - +91-9819954815