Sarjen Systems' FFReporting Unveils the Future of eDetailing for Strong Brand Recall With Sales Force Effectiveness

AHMEDABAD, India, May 20, 2015 /PRNewswire/ --

In today's digitalized era, the convenience, instant impact and strong recall value offered by digital media has proved it to be the best platform for effective focus, as well as mass communication.

The rapidly growing pharma sector is set to embrace an emerging concept called eDetailing or electronic Detailing. This innovative new medium enables rich and dynamic 'In-clinic' briefing to the doctors, using smartphones or tablets, with an aim to increase the productivity and effectiveness of each and every interaction. eDetailing is a welcome solution for pharmaceutical sales directors, yearning to connect with the physicians, in a more efficient manner. At the same time, line managers are also looking forward to enhance the impact of their communication strategies. Now, with eDetailing, the pharma companies can establish brand awareness, introduce interactivity and increase brand-recall, which in turn improves their sales. eDetailing trumps the traditional marketing systems on many levels, besides enhancing the brand image of the organization.

As already mentioned above, the core teams, under guidance and support from the company's management may form the best of strategies and when these are implemented strictly, it would not only offer un-paralleled effect on the sales, but also one of the shortest periods to realize the ROI for the company.

This concept is now being adopted across the globe and has almost become the new norm for product detailing, globally. Pharma industry giants like Intas having more than 4000+ medical representatives has moved towards this digital concept using FFReporting - an advanced eDetailing software with CRM and SFA developed by Sarjen Systems. Today, 20,000+ active online users have entrusted Sarjen's FFReporting - FForce to optimise their field activities and are getting a never-before boost to their sales.

eDetailing is one of the most technologically advanced solution being offered to the sales teams of a pharma company, to such an extent that it is almost perceived as a boon, offered by this technology marvel.

Such impressions are not unfounded as eDetailing,

1. Assures strict implementation of the strategy rolled-out by the core team,

2. Enables very effective engagement with customer (doctors) at a completely different level,

3. Allows rich audio/video content to be presented in the most creative way,

4. Ensures more profound engagement with interactive content evoking enthusiastic participation by the customer.

5. Presents the details of 'In-clinic' briefing, as well as interests and feedback from a Customer,

6. Facilitates effective analysis on the strategy and its actual implementation in the field, on the basis of geographical segmentation, employee hierarchy or even therapeutic segmentation,

7. Quantum increase in sales due to effective strategy implementation results in a robust ROI, which pales the financial foot-print for the company.

8. Results in huge increase in the brand-value of the company and its products.

About Sarjen Systems

Sarjen, a Business Software Development company, has been providing 'Information Technology' solutions to diverse industries to suit their business needs across several industries including pharmaceutical and healthcare. Sarjen excels in data heavy business applications, which require high volume of data processing. Sarjen boasts knowledge of global pharma, life sciences regulatory requirements, regulatory trends and updates. Sarjen is well known for its high-tech pharma solutions and recently Sarjen has broken the monopoly of Oracle based safety database.

Media Contact:
Gaurang Darji,
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+91-9925038960,
Sr.General Manager,
One advertising & Communication Services Ltd.