Shapoorji Pallonji's Joyville Forays into Pune's Mid-income Housing Segment With a Bang

MUMBAI, July 19, 2018 /PRNewswire/ --

Shapoorji Pallonji's mid-income housing brand, has sold over 400 units during the launch period. The project is located at Maan, near Phase1, Hinjawadi, Pune. The launch has witnessed high traction from aspiring home buyers. This is the third project under Joyville brand following Kolkata and Virar, respectively.

Joyville - Hinjawadi spread over 8 acres of land would be home to over 1,000 families. The development offers different unit configurations of 1 RHK to 2 RHK apartments. The project boasts of 75% open space with more than 25 playful activities offering fun and fulfilling experience to all its residents. Apart from the spacious residences in a gated community, the project will have modern amenities like clubhouse, swimming pool, gym, jogging and cycling tracks, sports facilities for kids, recreation areas, gardens, multipurpose court, party lawn to just name a few.

Speaking on the success, Sriram Mahadevan (Executive Vice President & Business Head - Joyville at Shapoorji Pallonji Real Estate) said, "We are delighted with the exciting response to our first project in Hinjawadi which is one of the biggest IT hubs of India. The success of the project validates the trust of our valued homebuyers in the Shapoorji Pallonji's 153 years of legacy. It also proves the strong demand for well-designed easy to own homes for emerging middle class in this micro market. Keeping the customer at the centre of our offering, we have designed the project to meet the aspirations of the homebuyers, mainly millennials, who like to stay closer to their work place."

"The mid-income segment is the sweet spot of India's real estate market today with a lot of demand being witnessed in this space. The emerging middle class of today aspires for a holistic living and we are happy to partner them in their quest to own a home they desire," Mr. Mahadevan added.

This development is at a prime location within Hinjawadi IT Park with excellent connectivity to the Mumbai-Pune Expressway and offers proximity to various social infrastructures like railway station, schools, malls, hospitals, etc. The ongoing infrastructure projects like bridge over Mula river connecting Baner and Balewadi and upcoming 110-meters wide ring road adjacent to the project and Metro connecting Hinjawadi to Shivaji Nagar would ensure seamless mobility solutions to the residents of Joyville going forward.

Joyville - Hinjawadi residents would be proud of their development being IGBC Gold Pre-certified green home. Some of the key aspects of being a green development are around 40% of the total site area will be covered with greens which involve native and drought tolerant species of plants to enhance the beauty and bio-diversity of the project. Solar PV cells and solar water heaters will be installed on the site to cater to almost 72% of the total hot water requirement which will reduce energy consumption for the residents leading to lower power bills. Eco-friendly Building materials having recycled content will be used during construction. Paints which will be used in the project shall be low VOC and health-friendly.

About Brand Joyville 

Joyville endeavours to be the gold standard for the mid-segment housing segment in India, through homes that empower the customer with the best of everything and offer the maximum value per square foot.

At Joyville, we build homes that empower aspirational Indian buyers to step up towards their dreams. Our resourceful thinking, innovative mindset, value-driven approach and unparalleled experience garnered over 150 years enable us to maximize the value that we create for our customers at every step of the way.

True to our roots, we inspire trust by adhering to uncompromisingly high standards in everything that we do, from the quality of construction, to the level of customer service, to the array of building amenities, and beyond. For our customers, this translates into peace of mind, genuine happiness and a deep sense of fulfilment. After all, a home is a reflection of one's desires and achievements - the badge of honour that one wears with pride and joy.

About Shapoorji Pallonji Real Estate  

Shapoorji Pallonji Real Estate is a name to reckon with in the real estate sector. It constitutes a significant segment of the Shapoorji Pallonji Group - an enormous multi-business conglomerate. The group has a 150-year legacy that bridges the earliest celebrated structures of India and the modern marvels. Under the exceptional leadership of the core team, Shapoorji Pallonji Real Estate is all set to innovate and adapt to the ever-evolving market. The company endeavours to create architectural icons that compliment and elevate their brand reputation.

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Media Contact:
Abhishek Banerjee
[email protected]
Marketing Manager
Shapoorji Pallonji Real Estate