Small Town Edutech Startup 'LearnFatafat' Helps Students Understand Textbooks Without Reading

BHUSAWAL, India, June 13, 2016 /PRNewswire/ --

Anything can be learnt in three minutes, yes, that is possible with Learnfatafat. LearnFatafat, the edutech start-up simplifies complex textbook concepts to simple videos which helps students to learn anything in three minutes. 'LearnFatafat', as the word itself suggests, learn anything fatafat (quickly) through visualisation and digitalisation of books. Based on our honourable Prime Minister Shri. Narendra Modi's Digital India concept, LearnFatafat initiated a small step in the e-learning educational industry to avail equal and world-class education to every student from metros to rural areas in India.

This is how LearnFatafat.com started   

One student came to Pankaj Chhajed (the Founder) with difficulties she was facing in understanding certain concepts. She said that she was unable to get the concept even after reading it three to four times and that the concept was too textual and boring. So, Pankaj read it, understood and used his knowledge and experience to explain it to her in a simple way by using live examples and visuals. She understood the concept quickly and clearly and this triggered Pankaj that there is a need to simplify complex textual concepts into a simple and easy-to-understand way. He realised the need of visualisation in education and after doing much research, he came up with the idea of converting textbooks into videos.

Research says our brain processes visuals 60,000 times faster than text. It is observed that - in a year a student spends approximately 1,100 hours in study and these hours increase up to a whopping 3,000 hours during class X and XII examinations and 60% of these hours are spent on reading textbooks.

Pankaj discussed his idea with the core business team and arranged brainstorming sessions. After lots of discussions and meetings, it was decided to simplify educational textbooks into videos and this is how LearnFatafat started. Within two months, on 29 June 2015, the idea conceptualised into a live product 'LearnFatafat.com', the beta version.

How launching the product was possible within two months?   

LearnFatafat, a trademark of SDLC Services, is a startup from Bhusawal, a small city in India. Rural location, small team, no major technical capabilities and no experience in video making, many things were against the team. But they had a vision to make a difference, a vision to make world-class products from Bhusawal. With that vision in mind, the team worked day and night to produce the pilot version.

Within two months the idea was conceptualised into the live product. LearnFatafat is backed by SDLC Services which provided business analysis for five years to clients across the globe. SDLC Services is an ISO 9001:2015 certified company. SDLC was featured in Asia's leading magazine YourStory under the title 'How to lead a successful tech business from a small town: SDLC story'.

Within a week of its launch, LearnFatafat started gaining traction among students. Their popularity among students increased because of very simple, easy-to-understand, short videos covering almost 100% of the syllabus. Nothing more than textbooks and nothing less than textbooks concept helped students to focus on what is required to study rather than learning unnecessary extra concepts.

"Our popularity increased because of our user experience in product design and our communication with users. We always listened to our users and followed continuous improvement approach to give best viable solution to our users," says Pankaj.

Initially the course was available online only, on realising that Internet penetration is still low in India and many students don't have access to good Internet connection. LearnFatafat came up with an offline model consisting of educational DVD's and educational pen drives, where students can learn and use e-learning service without Iinternet. LearnFatafat is among very few edutech companies in India having installable software versions and offline education. We Indianised the accent in videos so that they can be understood by all classes of students.

Traction   

LearnFatafat is gaining wide popularity with 5000+ active users, 40k followers on Facebook and 2k+ subscribers on YouTube. We have many paid users across India and the offline version will add close to 1000 paid users. LearnFatafat also has a tie-up with few schools as a pilot. Users are calling themselves as 'Lovers of LearnFatafat', they are loving and using the edutech platform for quick understanding, quick revision, crash courses, doubt clearance and self assessment. Users are now not depending on ratta and are instead learning the fundamentals.

Differentiators   

- Simplification of complex topics in easy-to-understand videos
- Short interesting videos ranging to five minutes maximum
- Self-study anytime, anywhere at your own pace
- Complete syllabus is covered with 98% of content mapping from textbooks
- Videos with animated characters lets you grasp more and remember for a longer period
- Understand textbooks without reading textbooks

LearnFatafat is backed by a young and vibrant team. The core team members, Pankaj Chhajed, Surabhi Nigam, Tejal Patil, Priya Soni and Sagar Wani play key roles and handle verticals independently. With a zest for achieving something great from their hometown, the team is very confident on making LearnFatafat.com a top edutech company in India.  

The company is bootstrapped and looking for funding and investments to add many new courses and making a strong distribution channel in India. The startup sees huge traction in the coming months. The product has been tested by paid users and the e-learning platform wants to expand their operations and require funds for continuous product improvement. Their future plans include, expanding courses from Class 1 to 12, inclusion of many other general courses, widen accessibility to come up with a mobile app, establish LearnFatafat learning centres at remote locations and add more courses in the future. They also have targets to develop a library of 10,000+ videos in the coming year, to increase their reach and also establish a strong distribution channel across India. 

About LearnFatafat:  

LearnFatafat is a trademark product of SDLC Services Private Limited, an ISO 9001:2015 certified company. Started from small town of India, SDLC initially provided business analysis services to clients across globe and launched their first edutech product LearnFatafat in beta version on 29 June 2015. The company is getting huge popularity among users. LearnFatafat simplifies textbooks into simple, easy to understand videos. With the concept of nothing less than textbooks and nothing more than textbooks, students love LearnFatafat as they are reducing 60% of their time spent on reading textbooks. LearnFatafat is a bootstrapped startup generating revenue. With a library of 2500 videos, the company aims to increase its video library to 10,000 videos in coming year with more courses.

Users can connect with LearnFatafat on http://www.LearnFatafat.com or follow them on: Facebook, Twitter and YouTube

Media Contact:
Pankaj Chhajed
[email protected]
+91-7888272625
Founder and CEO
SDLC Services Private Limited/http://www.LearnFatafat.com