MUMBAI, March 15, 2018 /PRNewswire/ --
Social Beat, one of India's leading digital marketing solutions companies, announced their rebranding to give the company a fresh identity and perspective, with the same bold promise of ensuring ROI via digital marketing.
(Logo: https://mma.prnewswire.com/media/654715/Social_Beat_Logo.jpg )
The new brand identity launched, symbolises the progressive vision of the company. From the choice of contemporary fonts to the colours used, every aspect of the logo is an embodiment of the values, culture and innovative methods used by the company for business results.
"With our promise of 'ROI-driven Digital Marketing', Social Beat today is a powerhouse of talent, creativity, strategy and innovation to meet the business objectives of the brands that are entrusted to us. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. Our new logo is a direct expression of this professionalism, capabilities and focus on results," said David Appasamy - Head of Brand and Strategy.
According to Mr. Suneil Chawla, Co-founder of Social Beat, "As we progress from being a startup to a meaningful player in the digital ecosystem, it is time we open doors and charge head-first towards a phase of rapid growth and impactful creativity. The rebrand is the first step towards this objective."
The new brand identity was designed by the in-house creative team, led by Panisa Shah, Creative Head, Social Beat. After weeks of brainstorming and ideation, a design approach that is minimal, contemporary, clean and business-like was developed. Apart from the new logo, the company has also re-launched their website with a simple yet captivating UX.
"We developed a minimalistic, contemporary logo with clear-cut edges and a bold, yet refined design language that is a reflection of our distinctive identity. We wanted to capture our passion, energy, creativity and professionalism in a memorable way," added Panisa.
Every component of the logo has a rationale of its own that throws light on the values, ethics and passionate spirit of Social Beat.
Solid colours with a rock-solid approach: The colour strategy behind the logo was to combine the enthusiastic vibe of orange-red with the reliability and expertise of royal blue. "A typical day at Social Beat is replete with fresh ideas and vibrant minds working towards reinforcing our clients' trust and confidence in us. So we chose a vibrant red to represent our passion, creativity and energy; while royal blue represents our dependability and trustworthiness," said Panisa on the choice of colours in the new logo.
Bettering the lettering: The company opted for an uppercase, clean, sans-serif font to portray the professionalism they offer with their promising and dignified image.
Forward is the way to go: The forward arrows represent the result-driven business generation approach and the progressive vision of the company.
Energetic, enthusiastic and youthful: The strategically placed flash symbol symbolises the energetic and dynamic nature of the team, driven by fresh ideas and new-age concepts.
Strategy comes full-circle: The circle encompassing the logo stands for the holistic digital marketing solution that Social Beat offers to each of its clients.
Abhishek Kumar, Head of Social Beat, Bangalore, sees the relaunch as a step towards having a clear brand differentiation in the market. "We have re-envisioned our brand identity to accelerate towards our goal of becoming amongst India's top digital marketing solutions companies. This new identity resonates with our USP of delivering ROI to our clients by being a holistic digital marketing solutions provider. It's a brand new identity but the same bold promise," he stated.
Video Link : https://www.youtube.com/watch?v=hvbfnl-o_1M
About Social Beat:
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai and Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 80-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa 'Best Social Media Brands' and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan's Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
Media Contact:
Vikas Chawla
[email protected]
+91-9940193825
Co-Founder
Social Beat
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