NEW DELHI, March 21, 2016 /PRNewswire/ --
Songdew, a leading music network takes a significant step in creating new revenue streams for independent artists. India is becoming a cauldron of independent artists - large number of bands and individual artists are emerging from every part of the country, creating different genres of music and experiments with sounds. However, over the past few years, the industry has seen a sharp decline in sale of music globally and some of the prominent sources of revenue for independent artists have mostly been live performances at music concerts, clubs, lounges, food festivals and more. Although, few artists in metros get opportunities to create sounds/music for corporate houses and also get handsomely paid for the same, these numbers are very limited. Still there are grey areas that reveal the fight for majority of the musicians.
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Songdew, in its quest to provide more opportunities to independent artists, has taken up an endeavour to work with various brands and tap the large talent pool spread over the country through its online music portal, creating an additional source of income for the artists. The company has tied up with brands like Godrej and Fabindia as an initiative to promote the same.
Explaining the phenomena, Mr. Sunil Khanna, Founder of Songdew, talks about the recent project 'Weave Your Sound with Fabindia', "This project was about creating music on contemporary lines that clearly portrays the brand image of Fabindia through the platforms' unique opportunity module. Large number of musicians were invited to participate and create the music, keeping in mind the brand essence of Fabindia. We got a phenomenal response for this campaign. Hundreds of artists created excellent music and it was really difficult for us to choose the limited number of tracks. We have also released the collection of the same music under the title 'Heritage Hues - Celebrating the Music of India' recently, and it can be purchased from various stores like iTunes, Amazon and more."
Looking at brands' perspective, in a very short-span of time, Fabindia got the required number of tracks from the talented musicians. On the other hand, from the musicians' point, even the artists out of metro cities got a chance to showcase their skill by simply uploading the song on Songdew and earn significant money at the same time.
"This type of activity by Songdew is very encouraging for us. It's exciting to see how the music of artists from small parts of India is able to reach the brands in metro cities, where everything once was mainstream Bollywood only," says Jim Ankan Deka, fellow winner of the Fabindia competition.
About Songdew:
Songdew, 'Where Great Music Lives', is an India's largest music platform for independent artists/musicians/bands to help promote their music. The platform provides innovative features for artists to find opportunities to create music/live performance and also connects them with their fans. For music lovers, Songdew is the destination for great music and a place where they can engage with their favourite artists/bands.
For more information, please visit http://www.songdew.com
Media Contact:
Khushboo
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+91-9873226313
Songdew Media Pvt Ltd.
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