SPAR International and Max Hypermarkets Announce New Partnership for India

BANGALORE and AMSTERDAM, August 13, 2014 /PRNewswire/ --

Five Year Plan Will See Over 30 SPAR Hypermarkets Operational Nationwide by 2019 

SPAR International ("SPAR") and Max Hypermarkets today announced a new partnership agreement which will see over 30 SPAR Hypermarkets operational across India by 2019. The new agreement builds on the previous successful partnership between the two companies which saw the launch of SPAR-branded hypermarkets across six states in India. Today's announcement will result in 13 of those stores reconverting to the SPAR brand in the coming months and a further 20 stores opening nationwide over the next five years. The plan foresees retail sales exceeding €300 million by 2019.

Announcing the new partnership, Dr Gordon Campbell, Managing Director, SPAR International said, "Our new partnership with Max Hypermarkets reaffirms the suitability of the SPAR business model to the retail market in India. The SPAR brand values and efforts of Max Hypermarkets have enabled us to develop a strong customer franchise and as a result, the SPAR brand is well known and respected by consumers in India. Our previous presence in the market provides a strong foundation to grow the brand in the years ahead and we look forward to working closely with Max Hypermarkets to bring quality fresh foods, low price and a convenient shopping environment to consumers in India."

Mr. Viney Singh, Managing Director, Max Hypermarkets, said "We are pleased to renew and extend our business partnership with SPAR International. This new arrangement will ensure that the stores are operated to the highest international standards of quality and food safety and provide customers with an enhanced shopping experience. We look forward to working with SPAR to rapidly expand the chain and increase our footprint nationwide."

About SPAR International  

SPAR International is the world's largest food store retailer with over 12,000 stores worldwide and global retail sales of €32.2 billion in 2013. The SPAR Hypermarket concept is based on the SPAR brand values of freshness, choice, value and service. The fresh department is at the core of the SPAR concept with the stores offering a wide range and selection of quality fresh products. SPAR also provides an extensive choice of FMCG products and core non-food ranges. Value is underpinned through the wide range of low-priced quality SPAR private label products. SPAR prides itself on its personal friendly customer service.

About Max Hypermarket India Pvt. Ltd 

Max Hypermarket India Private Limited was incorporated in the year 2004. The company currently operates 13 hypermarkets across India. The average hypermarket size is 50,000 sq. ft. and has been set up based on international best practices in design, layouts and fixtures.  The company ensures that the needs of the consumers are met by providing localised product offerings, while maintaining international standards of retailing. The stores and back-end facilities ensure the highest standards of food safety. Max Hypermarket is also the winner of the Coca-Cola Golden Spoon Award for the Most Admired Food & Grocery Retailer of the Year in India - Large Formats, for three successive years (2011, 2012 and 2013). 

Primary media contact: Priya K, [email protected], +91-9535425418, Image-Public Relations

Secondary media contact: Penny van der Kaars, [email protected], + 31-628776142