'Sprite Comedy Konkout by Culture Machine' Takes the Internet by Storm

MUMBAI, July 18, 2016 /PRNewswire/ --

With Over Two Million Views in Less Than Two Weeks of its Launch 

Sprite, India's reigning soft drink brand in the clear lime segment, known for its no-nonsense, honest and cut-through attitude, along with Culture Machine, India's largest digital media company, have revolutionized engagement with consumers by launching the first of its kind; ultimate comedy showdown - 'Sprite Comedy Konkout by Culture Machine'. It is a digital comedy challenge conceptualized for prominent comedy troupes and stand-up comedians. This unique concept is on the lines of Sprite's on-going #FakeOff campaign that urges the youth to stop the pretence, spark creativity and be comfortable in their own skin. In less than 14 days of its launch, the 'Comedy Konkout' channel on YouTube has already crossed the milestone of two million views and is still counting.

This new-age show hosted by the heavyweight international troupe - 'The Tenderloins' aka the Impractical Jokers, have provided a new platform to prominent and budding names from India's flourishing comedy circuit to put their best foot forward. It is the first ever digital challenge in the country that has given the comedy fraternity an exposure and recognition among the audiences from around the world.

The challenge kicked off with 'The Tenderloins' nominating their top favourite comic troupes in India - 'Being Indian', 'The Viral Fever' and 'Hoezaay' who in turn nominated 'Put Chutney', 'Rascalas', 'Trouble Seekers Team' and 'Daniel Fernandez' hereby creating a chain reaction that's adding to the comical galore.

From TVF's funny rendition on the life of Shah Jahan's workers to a parody by Being Indian on wannabe 'Game of Thrones' fans to Put Chutney's hilarious matrix of office rat-race and Daniel Fernandez's in-your-face gyaan on modern day romance; this YouTube challenge for comedy troupes and stand-up comedians has everyone rolling with laughter.

Join this hilarious journey, where participants get more competitive with every video better than the other. To catch more of the action tune into https://www.youtube.com/c/comedykonkout and watch out for the one who gets crowned as THE ULTIMATE ENTERTAINER by the 'The Tenderloins'.

Watch the videos on-

https://www.youtube.com/watch?v=pAFZcc8j-Ts

https://www.youtube.com/watch?v=u7f1FUWaVEE

https://www.youtube.com/watch?v=P8mmzZqudEw

For more, also check out Comedy Konkout on Facebook and Twitter! And don't forget to drop in your comments with #Fakeoff on Twitter and yes please continue to enjoy the clarity of chilled Sprite!

About Sprite:  

Brand Sprite is part of The Coca-Cola Company range of beverages. Introduced globally in 1961, Sprite is the world's leading lemon-lime flavored soft drink. Sprite is sold in more than 190 countries and ranks as the No. 3 soft drink worldwide.

In India, the brand was launched in 1999, and ever since, Sprite has not only established itself as a brand which successfully boasts it's 'cut-thru' perspective with an authentic, edgy, irreverent, urban and straight forward style, but has also achieved status of an undisputed youth 'badge' brand.

Today, Sprite is the leading sparkling soft drink in the country. http://www.coca-colaindia.com/our-products/product-list-descriptions/sprite/

About Culture Machine:  

Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine Media Pvt Ltd is a Digital Media Company that creates entertainment for the Internet generation by combining cutting-edge technology with great content. Culture Machine has offices and studio facilities in Mumbai, Delhi and Chennai and is a wholly owned subsidiary of The Aleph Group, Singapore.

Media Contact:
Roohi Shaikh
[email protected]
+91-9619691940
Think Ink Communications