SRS Fortifies its Retail Presence With Store Launch at Noida

NEW DELHI, November 7, 2013 /PRNewswire/ --

SRS Limited, the Rs 2888 cr company, has strengthened its presence in the modern retail category with the launch of its latest store at Sector 44 Noida. With this, the company now has 23 stores up and running at Delhi, Gurgaon, Noida, Faridabad and Sonepat. This is the company's 4^th store in Noida, which is a key priority market for the brand.

Attractively located in the market area of Sec. 44 in Noida, the all new store is lined along international standards in terms of product range and merchandising, promotions and customer focus. Its wide portfolio includes all key categories such as fmcg products, staples, beverages, home care, personal care, grooming, fruits and vegetables, cleaners and much more. The store, like all others in the chain, is designed to fulfill the entire shopping basket for its customers, making it a one-stop destination for the household requirements - something that is of high relevance with time being at a premium for most people. The store is targeted at the middle and upper middle segments, and in keeping with this, is well-stocked with popular imported food products to cater to the needs of this segment.

Says Dr Anil Jindal, Chairman, SRS Group, "We are delighted to launch the store on the auspicious occasion of Diwali. With this, we hope that the store will continue to bring goodness and happiness to its customers by treating them to world-class products, thrilling promos and unmatched convenience. Coming close on the heels of the launch of another store in Saket, this store quickly takes our tally in retail up another notch."

Behind the appealing store is the demonstrated expertise of SRS in the retailing business, leveraging its robust understanding in terms of backend logistics, warehousing and supply, automatic replenishments, shelf fill rates, purchases, marketing and other core areas. The new store offers a modern, pleasing ambience and allows shoppers to enjoy their shopping. The stocking has been carefully balanced to ensure that all key product categories and brands are available, yet giving the store an open, uncluttered look. Additional services such as free home delivery, super saver offers and low-priced day of the week also feature here.

Says Sunil Jindal, MD, SRS Limited, "This new store is in line with our strong focus on the retail segment on one hand and on the Noida market on the other. With our 4^th store in Noida, we are happy to bring the best products and best shopping experience at a still larger scale to the city. I also wish to add that we have been able to intensify our presence in Noida thanks largely to the warm appreciation the people have showered us with."

To make it special for the people, there will be exclusive offers running at this new outlet for a limited period of time.

SRS Limited has held a strong focus on its retail operations, and has chosen stable and profitable expansions, with a strong customer focus. Its retail stores are located at Delhi, Gurgaon, Faridabad and Sonepat.

About SRS Limited

Incorporated in the year 2000, SRS Limited is a Faridabad (Delhi NCR) headquartered company with a presence in gold and jewellery, film exhibition, retail and hospitality sectors. The company closed FY 2013 with a turnover of Rs 2888 crores. It came out with its successful IPO in 2011, and is listed on both, the BSE and the NSE. Its operations span across several cities in north India such as Delhi, Gurgaon, Faridabad, Noida, Ghaziabad, Shimla, Panipat, Bareilly and more, in addition to presence in Ahmedabad and Mumbai as well.

In jewellery, SRS Limited has 6 retail showrooms, 1 EoU and 4 wholesale offices, and in cinemas it has 15 cinemas with 42 screens. Its retail brands encompass 23 stores across the fmcg and apparel categories, and the hospitality business comprises a 4-Star hotel, banquets, food-courts and fine dining restaurants.

SRS Limited is a part of the larger SRS Group, which has a turnover of Rs 5000 crores and additional interests in real estate, financial and healthcare sectors. The group was ranked at the 2^nd position by Business World in May 2013 in the middleweight organisations category. SRS Limited also debuted at rank 337 in terms of revenue in ET 500 List in Dec 2012.

Primary Media Contact : Manoj Kumar, Clout Communications, [email protected], 91-9811135420