SRS Limited Powers Ahead With its Retail Presence

NEW DELHI, February 3, 2014 /PRNewswire/ --

- Launches Two new Stores in Quick Succession at IP Extension, Delhi and Crossings Republik, Ghaziabad

- Opens 44th Outlet in NCR

SRS Limited, the Rs. 2888 crore BSE and NSE listed company, is forging ahead with its measured yet fast-paced expansion spree. This is evident in the launch of SRS Value Bazaar's new retail stores in IP Extension, Patparganj and Crossings Republik taking the total tally of its retail outlets to 42.

The two new stores come soon after the launch of 3 new stores in Delhi and Noida recently. With this, the company has strengthened its foothold in the Delhi NCR market with stores across Delhi, Gurgaon, Noida and Faridabad.

Attractively located in the busy market area of IP Extension in Delhi and the landmark Crossing Republik in Ghaziabad, the new stores are spread across 3800 sq. ft. and 7117 sq. ft. respectively and are of international standards in terms of product range and merchandising, promotions and customer focus. Its wide portfolio includes all key categories such as FMCG products, staples, beverages, home care, personal care, grooming, fruits and vegetables, cleaners and much more. The stores, like all others in the chain, are designed to fulfill the entire shopping basket for its customers, making it a one-stop destination for the household requirements - something that is of high relevance with time being at a premium for most people. The store is targeted at the middle and upper middle segments, and in keeping with this, is well-stocked with popular imported food products to cater to the needs of this segment.

Dr. Anil Jindal, Chairman, SRS Group says, "We are delighted to start the new year with the launch of two finely located new stores. With this, we have not only strengthened our retail presence but are also happy to reach and serve new consumer segments by treating them to world-class products, thrilling promos and unmatched convenience. It is a pleasure to spread the goodness of our brand to new, important locations."

Behind the appealing store is the demonstrated expertise of SRS in the retailing business, leveraging its robust understanding in terms of backend logistics, warehousing & supply, automatic replenishments, shelf fill rates, purchases, marketing and other core areas. The new store offers a modern, pleasing ambience and allows shoppers to enjoy their shopping. The stocking has been carefully balanced to ensure that all key product categories and brands are available, yet giving the store an open, uncluttered look. Additional services such as free home delivery, super saver offers and low-priced day of the week also feature here.

Sunil Jindal, MD, SRS Limited, says, "Both of these stores are located in the middle of a favourable and dense consumer catchment area and are ready to serve people who like to go in for top quality brands available under a single roof with exciting deals and superb service. This is a part of our strategy to go ahead with diligent expansions in retail to make SRS Value Bazaar a brand of preference for the consumers." To make it special for the people, there will be exclusive offers running at these new outlets for a limited period of time.

SRS Limited has held a strong focus on its retail operations, and has chosen stable and profitable expansions, with a strong customer focus. Its retail stores are located at Delhi, Gurgaon, Faridabad and Sonepat.

About SRS Limited

Incorporated in the year 2000, SRS Limited is a Faridabad (Delhi NCR) headquartered company with a presence in gold and jewellery, film exhibition, retail and hospitality sectors. Listed on both, the BSE and the NSE, the company closed FY 2013 with a turnover of Rs. 2888 crores. Its operations span across several cities in north India such as Delhi, Gurgaon, Faridabad, Noida, Ghaziabad, Shimla, Sonipat, Bareilly and more, in addition to presence in Ahmedabad and Mumbai as well. 

In jewellery, SRS Limited has 7 retail showrooms, 1 EoU and 4 wholesale offices, and in cinemas it has 17 cinemas with 48 screens. Its retail brands encompass 42 stores across the fmcg and apparel categories, and the hospitality business comprises food-courts, fine dining restaurants and packaged food.  

SRS Limited is a part of the larger SRS Group, which has a turnover of Rs 4500 crores and additional interests in real estate, financial services and healthcare sectors. The group was ranked at the 2nd position By Business World in May 2013 in the middleweight organisations category. http://www.srsparivar.com/

Primary Media Contact: Manoj Sharma, [email protected], 91-9811135420