BENGALURU, June 7, 2016 /PRNewswire/ --
Move Designed to Catalyse Adoption of our Products in the Market While Creating a Greater Brand Equity for Innoviti
An IIM Calcutta and IIT Bombay alumnus, Sirsikar brings rich product and brand management experience from FMCG and financial services industries across India and APAC regions. His previous roles include a long stint as Head - Marketing at ICICI Prudential, and Director - Regional Customer Marketing and Brand at Prudential, Singapore. Prior to that, his FMCG experience includes stints as Category Head, Personal Care for Colgate - Palmolive India, besides product management positions at Godrej Soaps and ITC.
(Logo: http://photos.prnewswire.com/prnh/20151009/10132317 )
Speaking on the appointment, Rajeev Agrawal, CEO, Innoviti said, "We are proud to add Sumit to our leadership team. His deep experience in product and brand marketing will help reduce our cost of selling by driving segment-specific value propositions and strategies. Further, it will help boost profitability by maximizing revenue yield from our existing payment and lending processing network."
Innoviti has been a pioneer in solving tough real-world payment and credit distribution problems. The payments and consumer lending business drives Innoviti's uniPAY product to solve two problems:
a) Reducing the cost of accepting electronic payments for a seller
b) Improving money supply for a buyer at the point of purchase
The company today processes over Rs. 10,000 Cr. of payment transactions, reducing cost for the seller in every transaction. It further helps originate consumer loans worth Rs. 600 Cr. at the point of purchase.
Innoviti's smelending.com is an online marketplace that facilitates a seamless trade credit between manufacturers or suppliers, their large number of credit-seeking dealers and trade finance lenders, who are eager to tap this profitable but fragmented lending opportunity. More than 24,000 dealers avail credit of 14 or 28 days through this platform with 150,000 loans worth Rs. 400 Cr. being distributed annually across 20+ Indian cities, making it India's largest SME lending marketplace.
"I couldn't be more excited to be joining Innoviti and working with their diverse and highly experienced team. I'm eager to share my experience across products and marketing domains to help position Innoviti for further innovation and growth," said Sumit Sirsikar.
About Innoviti Payment Solutions Pvt. Ltd.
Innoviti Payment Solutions Pvt. Ltd. (formerly Innoviti Embedded Solutions Pvt. Ltd.) has been a pioneer in the use of technology to solve real-world payment acceptance problems of merchants. Using its indigenous developed technology and constant innovation, Innoviti has delivered differentiated solutions for payments automation, consumer credit distribution and SME lending that have become a benchmark in their markets. Innoviti processes over Rs. 10,000 Cr. of payment transactions annually including Rs. 1000 Cr. of Consumer and SME credit. Innoviti's smelending.com is #1 in the segment of SME lending, processing over Rs 400 Cr. per year. uniPAY is India's only omni-channel payment platform for managing payment automation. The company has won Deloitte Asia Pacific award three years in a row and Red Herring Asia award twice. Innoviti is backed by marquee investors such as Titan Company (JV between Tata Group and TIDCO), Catamaran Ventures and New India Investment Corporation, Canada.
For more information, please visit: http://www.innoviti.com
Media Contact:
Sarath Chandra Nerella
[email protected]
+91-7795348478
Marketing Manager
Innoviti Payment Solutions Pvt. Ltd.
Share this article