Swift and Alto 800 Regain Top Spot While GO, Xcent and City Step Down as Launch Fever Recedes

MUMBAI, June 10, 2014 /PRNewswire/ --

The launch frenzy and customer interest around the recently launched cars like Datsun GO, Hyundai Xcent and the super-successful Honda City 2014 is now waning. Three of them have lost the pole position in their respective segments to the established favourites like Alto 800, Swift and EcoSport during May 2014, as tracked by CarWale analysts.

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The Top 5 researched cars on www.carwale.com in the Rs 1-4 lakh category were:

    1-4 lakh Car Model   Segment Share
             Alto 800            18.7%
             Eon                 17.8%
             Wagon R 1.0         15.0%
             GO                  13.4%
             Alto K10             9.7%

Maruti Swift regains pole position as the Top Searched model in the Rs 4-7 lakh segment. The Top 5 cars in this category being:

    4-7 lakh Car Model   Segment Share
             Swift               13.7%
             Swift DZire          8.4%
             Grand i10            7.8%
             Xcent                7.6%
             Amaze                7.0%

Ford EcoSport ends Honda City's three month long stint at the top, slowly reclaiming the Most Searched Car title in the Rs 7-10 lakh segment.

    7-10 lakh Car Model  Segment Share
              EcoSport           21.9%
                City             19.5%
                Verna            12.3%
               Duster            10.6%
               Ertiga            10.4%

The Rs 10-15 lakh segment shows no major change with XUV500 topping the charts and Innova and Terrano following suit.

    10-15 lakh Car Model     Segment Share
               XUV500                30.3%
               Innova                24.1%
               Terrano               13.9%
               Safari Storme          7.9%
               Safari                 7.0%

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CarWale has been recognized by IAMAI as the Best Auto Website in India, twice in a row, in 2011 and 2012. It was also awarded by Red Herring twice as one of Asia's Top 100 Innovative Technology companies (2007 and 2009) and as one of the World's Top 200 Innovative Technology companies (2011). It has also been bestowed awards by Business Week and PC World Magazine for its contribution to the Indian automotive industry.

Media Contact: Moupiya Niyogi, [email protected], 022-6739 8888, CarWale