Tata Elxsi Announces Next Generation Hybrid CPE Reference Solution Supporting Live TV and IPTV Reception

BANGALORE, India, January 10, 2012 /PRNewswire/ --

A platform independent software solution  that supports in- home distribution and content protection along with enhanced UX using Android framework.

Tata Elxsi, a global provider of advanced software technologies and solutions for Digital TV markets, today announced the Next Generation Hybrid STB reference solution derived from OCAP stack. This solution supports in- home distribution and content protection along with enhanced UX using Android framework.

The Tata Elxsi Next Generation Hybrid STB Reference solution demonstrated the following

QAM & IP Enabled CPE - running Android, along with seamless media sharing across devices, an innovative UX and connected TV applications.

 It delivers an  innovative user experience, integrating Advertisement, Gaming, Social Network Media solutions with a  platform Independent, single chip cost-effective solution for hybrid CPE leveraging Android and extensible to support OCAP applications.

This solution is being demonstrated at booth no 21739 , South Hall 1, Connected Home, Las Vegas Convention Center ,CES 2012.

 'We take immense pleasure in announcing this release which is backed by a rich expertise spanning more than a decade exclusively on the STB/DTV Technology. Tata Elxsi's experience in this field encompasses STB/DTV hardware to application development and a wide range of IP portfolio in voice, data and wireless domains including Android STB and Test Automation tools.

 All this provides a unique set of capabilities to manage the relationships between a consumer's content,   devices, and network services" said Mr. M. Thangarajan - VP & Head, Tata Elxsi (Broadcast & Consumer Electronics)

 About Tata Elxsi

Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions.

A part of the $70 billion Tata group, Tata Elxsi addresses the communications, consumer products, healthcare, media & entertainment, semiconductor and transportation sectors. This is supported by a talent pool of over 3,500 employees and a network of design studios, development centers and offices worldwide. Its core practice areas cover embedded electronics and software development, industrial design, systems integration, Animation and Visual FX services.

Headquartered in Bangalore, Tata Elxsi is a public stock company.

Further information about Tata Elxsi is available at: http://www.tataelxsi.com

Contact:
Mr. Hari Balan
Corporate Manager
Marketing Communications
+91-80-2297-9123
[email protected]