NEW DELHI, September 28, 2017 /PRNewswire/ --
With an average of over 2000 student registrations per day and a 15% conversion rate, all with nil marketing spend, the TCY story today is an enviable reality of growth and scalability, imparting a surrealistic quality to it.
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"It has taken us just a decade to weave this success story," quips Kamal Wadhera, Founder & the CEO of TCY. According to him TCY's story is very simple to explain and its plot equally easy to decipher:
- What TCY does?
TCY addresses concerns of all aspirants through an exhaustive repertoire of exam categories which are updated and upgraded simulating in every manner the contemporary pattern, structure and mode of conduct of the exams.
- How TCY does this?
TCY aggregates coaching and study centers and bolsters their skill and capabilities by lending them offline and online support in the form of content, assessment solutions and center management system. Assessments and content have a common bedrock - 'TCY Analytics'.
TCY decisively answers the cardinal questions posed by every exam aspirant:
- Where do they stand?
- What next need they do to succeed?
The answers to the above are immanent in the TCY story. The story's evolution and genesis have been always guided by these posers that constitute its plot.
- How TCY confides in the Platform model?
In a sector with 2.5 crore aspirants serviced by over 2 lakh coaching centers, a model that could effectively reckon with the humungous expanse of diversity in exam categories, aspirants, mode of exams while still managing to customise preparation could never have been feasible without a ready and reliable online/mobile platform.
In the last 3 years only, TCY has aggregated over 600 coaching centers from 25 states. These centers run completely on TCY methodology from a centralized backend. The renewal rate is over 80% which is unheard of in this sector - all because of excellent academic results achieved by the coaching centers, which help their businesses to grow further while strengthening their partnership with TCY.
The negligible customer acquisition cost, high lifetime value, asset light model, user generated and company curated highly rated content, a widening moat that deters competition, hard-to-switch service and availability of almost 200 exam categories make the TCY story really unique and inimitable.
Kamal adds, "The fun with the platform model is that although it takes a long time before all the sides are balanced but when they once do, then one starts seeing the network effects as it starts working like a self firing engine. We have just stuck to the basic principles of building the organization and never compromised on talent, choosing people who know the space and the rest has followed. Our team's discipline in pursuit of profitable growth is unmatched. They are mavericks in the word's truest terms. Our team is very proud that their creation is consumed not only in India but also in many other countries: there are over 25 centers in countries like Australia, NZ and Dubai that run on the TCY online platform. We hope to enter the next orbit of growth soon and some interesting offerings will come out of the TCY ecosystem that this sector has never seen so far."
For more information, please visit: https://www.tcyonline.com/
Media Contact:
Meenu Nathawat
[email protected]
+91-9781405660
TCY Learning Solutions P Ltd
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