MUMBAI, September 14, 2015 /PRNewswire/ --
Social, the café-slash-co-working space, is dropping anchor at the iconic fashion hub Palladium, to mark its 3rd outlet in the city, relieving thousands of cubicle dwellers this side of the flyover from chronic cabin-fever with a state-of- the-art craft beer tasting room. The first-of-its-kind in India, this room will feature 15 craft brews on tap (apart from grown, suited men on their knees, sobbing tears of joy), sourced from India and Europe's finest breweries, making it one helluva 'hoppy' place to spend the day working.
(Logo: http://photos.prnewswire.com/prnh/20150914/10130329 )
"Today's entrepreneur doesn't work out of an office, or home," says Riyaaz Amlani, CEO and MD, Impresario Hospitality, parent company for Social. "They're looking for spaces that inspire them and unshackle the thinking process. While we're excited to be moving in to Palladium, we're thrilled about the launch of the craft beer tasting room. For a fact, there's absolutely nothing like it in the country - I definitely foresee many an inspired idea taking wing in the confines of the craft beer room."
The room itself will play host to interesting sessions, such as the hourly interactive tasting sprees, sampling beers alongside burgers and other food from the menu that pair perfectly together. The resident brew expert (a.k.a the root cause of all cross eyed-ness) will talk patrons through the finer aspects of craft beer, be it colour, body, taste, hoppiness, country of origin, drinking culture, brewing style, recipes, and food that goes with it and anything else you could possibly imagine.
Designed by Faizan and Samir of studio eight twentythree, this 2500 sq ft. space opens on a huge charcoal black stained wood doorway to sweep guests into another time zone, literally. As one crosses over the fluted glass paneled facade, the solid rough-cut wood log tables greet guests with a sheen. The customised low slung light fixture rows are as quirky as Social could get, surrounded by the raw concrete walls. Just as one starts wondering if there's more to this new Social than meets the eye, the chunky bar surprises you with a whammy of those forgotten ceramic glazed tiles (much like the old hamams). The leather sofas and seats add the warmth to complete the decor of the place. The beer tasting room situated at the rear end of the restaurant reflects the glazed tiled look of the bar, along with large vintage mirror frames reflecting the buzz. The idea is to support and promote local craft breweries with international beers on tap to compliment it.
Speaking of the bar, the first locally brewed beers to flow out of the brand new taps will include a German style wheat beer, an IPA and a Dunkel from Gateway Brewing Co., an Irish Red Ale, a German Hefeweizen and an English Porter by The White Owl, and a wheat beer and a blonde beer by BIRA. Over time, this beer tasting room will also feature rotating brews from local breweries that are brewed exclusively for Social, in limited quantities. International favourites like Stella Artois, Hoegaarden, Erdinger Dunkel and Erdinger Weissbier find home between the taps.
Social knows that an army of creative entrepreneurs can't march on an empty stomach (#FoodforThought, FTW) - with no dearth of creative juices on tap; the restaurant has conceived a specially curated, exclusive burger menu to pair with your craft brews, to satiate every hue of hunger you may have. From The Faker burger (mock meat marinated in Soy in a Brioche bun) to the Tongue You Very Much Burger (Tenderloin, tongue, miso butter in a brioche bun), there's an a-bun-dance (ahem) of burgers to choose from for vegetarians, carnivores and fetishists - including the pulled pork and mango burger (slow braised pork with Mango Relish in a Brioche bun) or the SMS burger (spinach, mushroom and swiss cheese).
Also on the menu is the Social trademark 'fun-dining', comfort cafe fare with all its unique twists. House favourites could arrive on gramophone records, enamel plates and even wooden spiked boards. True to the café's agenda to meld worlds and foster a culture of creative liberation, both the food and drink menus deliver.
With at least 15 different types of burgers to choose from on the menu paired with craft beers in over 215 different ways, Social has added an extra dimension to its already wildly popular offerings. There's ample scope for creative experimentation (a#Social experiment?) in the name of science, so come on down to the new Palladium Social to visit the country's first craft beer tasting room.
Hours :9:00 am to 1:00 am
Facebook:/SocialOffline
Instagram:@SocialOffline
Twitter: @SocialOffline
Website: www.socialoffline.in
Address: 3rd floor, Palladium mall, Senapati Bapat Marg, Lower Parel, Mumbai - 400013
Number: 022-33836222 / +91-8286089725
We are on LiveInStyle.com: Social Palladium
About Impresario Entertainment & Hospitality Pvt Ltd:
Impresario Entertainment & Hospitality Pvt. Ltd. is a company founded by Riyaaz Amlani and Kiran Salaskar. IEHPL began its journey in 2001 with its maiden venture Mocha - Coffees & Conversations, which has been Impresario's claim to fame. Impresario has a team of the brightest and most experienced hospitality professionals dedicated to experiential dining. Their core strength is in understanding the changing dining out habits of new young India and delivering quality dining-out experiences tailored to delight their guests. Over the years Impresario's operations have cumulatively expanded across the country and its umbrella of brands now includes Smoke House Deli (the transformation of refined dining into casual chic), Salt Water Café (a contemporary take on timeless European cafés), The Tasting Room (quaint wine haven) and Stone Water Grill (modern world cuisine accentuated by a wood fired oven and charcoal grill) and Le Kebabiere (authentic Indian recipes with a menu that pays homage to the celebrated kebab) in Pune.
About LiveInStyle.com:
www.liveinstyle.com is the nightlife and party capital of the Web. On www.liveinstyle.com, get access to the latest premium parties, nightlife, pubs, bars, cocktails and lifestyle. Register on LiveInStyle to receive updates on the latest happenings in your city and stand a chance to win exclusive invites. LiveInStyle.com also has a strong social media presence, the site attracts visitors through its profiles on Facebook, Twitter, Google+ and YouTube among others. You can also download LiveInStyle nightlife/party app.
Media Contact:
Meer IrfanAli
[email protected]
+91-80-39856907
LiveInStyle.com
Share this article