BANGALORE, November 10, 2015 /PRNewswire/ --
To Bring Celebrations to Families of Driver-partners From Across 11 Cities in India, in Association With Urban Ladder
Ola, India's most popular mobile app for personal transportation, is adding more cheer to Diwali celebrations for driver-partners on its platform. Ola has partnered with Urban Ladder to bring gifts - big and small - to decorate and refurbish homes of select Ola drivers in 11 cities across India. For this campaign, select drivers, based on their customer ratings and performance on the platform, were chosen and were gifted beds, mattresses, sofas, dining tables and other home décor to give a new look to their homes this Diwali. In partnership with Urban Ladder, the program extends to 11 cities including Bangalore, Delhi, Mumbai, Chennai, Hyderabad, Kolkata, Pune, Jaipur, Ahmedabad, Chandigarh and Coimbatore.
Pranay Jivrajka, COO at Ola, said, "Our driver-partners strive to make transportation, reliable and consistent even during the festive season, choosing service over celebration. It is their hard work and commitment that enables mobility for millions of Indians everyday, making Ola the first choice for users across 102 cities today. Beyond increased revenue and monetary incentives, it is these initiatives that help us stay connected to drivers, who are an integral part of our ecosystem. We are delighted that Urban Ladder has joined hands with us to celebrate Diwali with our partners and to bring more cheer to them and their families."
Kaustabh Chakraborty, VP - Operations- Urban Ladder, said, "At Urban Ladder, we believe that home is a very special place. We put in effort to make this special place beautiful and comfortable with thoughtful designs and good aesthetics. We are delighted that this Diwali we will be able to make more homes beautiful with Ola's thoughtful gesture to decorate homes of Ola cab drivers."
Ola has been consistently engaging with driver partners with programs that not only motivate them to put in their best efforts at work; but go beyond and make a contribution to their families and daily lives. Previous programs include free family medical insurance for drivers, Gurukul, an initiative that supports drivers' children with free after-school classes, Pragati, India's first tailor-made loan program for driver entrepreneurs etc.
About Ola:
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India's most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 102 cities can book from over 250,000 cabs, 75,000 auto rickshaws, Kaali Peeli taxis and yellow taxis on its platform. The app is available on Windows, Android and iOS platforms. Ola recently acquired TaxiForSure, India's second largest cab aggregator, which continues to operate as an independent brand. Please visit http://www.olacabs.com for more information.
Media Contact:
Soumitra Chand,
[email protected],
+91-9535-044-316,
Ola
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