This Football Season, Ola Partners With Four Indian Super League Teams
BANGALORE, October 8, 2015 /PRNewswire/ --
- Ola is the Official Sponsor of Four ISL Teams viz. Mumbai City FC, FC Pune City, Delhi Dynamos FC and Atlético de Kolkata
- Users can get Free Access to ISL Matches Straight From the Ola app
Ola, India's most popular personal transportation app, is expected to take the football fever to a new high this season with the Indian Super League (ISL). The company announced that it is the 'Official Cab Partner' of four teams playing in ISL namely, Mumbai City FC, FC Pune City, Delhi Dynamos FC and Atlético de Kolkata. The company also announced that it will give away free VIP/VVIP/hospitality passes for the games of these four teams on select days to Ola customers, straight from their app.
Sudarshan Gangrade, Vice President - Marketing at Ola, said, "Football is catching up as a major sport in the country with the formation of popular leagues like the ISL. The young and fast growing Ola user base has a large number of sporting enthusiasts and this is a wonderful opportunity for us to engage with them. With this partnership, Ola users not only gain instant access to their favourite ISL matches, but also to convenient and hassle-free mobility options to reach the venue - all from the Ola app."
According to Mr. Prashant Agarwal, President Delhi Dynamos, "We are delighted to partner with Ola. Parking and traffic hassles can be significantly minimized with fans now being able to use Ola for reaching the match venues. We make any effort to bring our family together. That's what our fans means to us."
According to Mr. Subrata Talukdar, Secretary Atlético de Kolkata, "Ola's partnership will go a long way in helping us reach out to millions of fans across the country as well as solve the mobility issue for everyone coming to see the matches."
According to Mr. Indranil Das Blah, CEO, Mumbai City FC, "Our stadium is located at quite a distance from the city and a partnership with Ola will help us and our fans a great deal in reaching the stadium comfortably on match days."
According to Mr. Gaurav Modwel, CEO of FC Pune City, "We are overjoyed to have Ola on board as our Official Cab Partner for this season."
"The 'Matchday' icon on the Ola app appears between 2pm and 4pm. Customers simply need to tap on the icon (just like they do to book a cab) and get free tickets delivered to them so that they can cheer for their favorite teams on the match day. Once the booking is done, an Ola cab will deliver 2 tickets at the user's doorstep. Ola customers also stand a chance to win VVIP tickets and meet their favourite ISL player by participating in the contests on Twitter and tweeting #accesstomatchday to @Olacabs.
For more information, please visit - http://blog.olacabs.com/access-to-matches-free-vip-football-tickets-riding-on-your-app/
Ola was the 'Official Cab Partner' for five Indian Premier League 2015 (IPL 2015) teams - Chennai Super Kings, Mumbai Indians, Rajasthan Royals, Sunrisers Hyderabad and Kings XI Punjab and offered fans a chance to win free tickets to watch IPL matches in their cities, earlier this year.
About Ola:
Founded in January 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India's most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 100+ cities can book from over 250,000 cabs, 65,000 auto rickshaws, Kaali Peeli taxis and yellow taxis on its platform. The app is available on Windows, Android and iOS platforms. Ola recently acquired TaxiForSure, India's second largest cab aggregator, which continues to operate as an independent brand. Please visit http://www.olacabs.com for more information.
Media Contact:
Saumitra Chand
[email protected]
+91-9535044316
Manager - Corporate Communications and PR, Ola
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