TimesMobile's "ALIVE" App Wins Aegis Graham Bell Awards 2013

NEW DELHI, October 28, 2013 /PRNewswire/ --

Alive, the augmented reality initiative from TimesMobile Ltd. bagged the prestigious Aegis Graham Bell Awards 2013 pushing the boundaries of mobile marketing to a new level. Alive was honored under the augmented reality category. TimesMobile Ltd. is a subsidiary of the Times Internet, the Digital and Mobile initiative of Times Group, the largest publication house of India.

Aegis Graham Bell Awards is the largest award in fields of T.I.M.E. (Telecom, Internet, Media, and Edutainment) around the world. This award is held with support of Cellular Operator Association of India (COAI) and PwC as Knowledge Partner & Auditor. Aegis Graham Bell Awards 2013 saw a huge participation and felicitated 36 winners in various categories. The award ceremony was held on 25th October 2013 at NDMC Convention Center, Jantar Mantar, New Delhi. This is Alive's third award in a row after winning the esteemed  mbillionth and MMA awards this year in the arena of smart product innovations.

TimesMobile launched 'Alive' App in association with The Times of India in Dec '12. Since its launch, Alive has changed the way print content is being consumed by mobile users. Within 9 months of launch, it has shown remarkable success, with about 5 Million scans every month, and about 700,000 app downloads. Alive, today is the only AR (Augmented Reality) app in the world that users can access from any of the 5 phone OS platforms - Android, iOS, Symbian, Windows, and Blackberry. It can also be downloaded from www.alivear.com. On a daily basis about 20 stories are being augmented in TOI newspaper, which can be scanned through ALIVE for audio/video content etc. Users can, not only see the augmented story, but can share the same on various social networks, through Facebook, Twitter, email etc. In addition to TOI, 'Alive' App today works with Print Magazines like Filmfare, Femina, Grazia, Hello and GoodHomes etc.

The concept of Augmented Content has also caught the imagination of many brands and they have used 'Alive' app to augment their print advertising campaigns. More than 100 popular brands from FMCG, real estate, fashion and lifestyle, insurance and automobiles like Vodafone, Google+, LG, Volvo, Cosmic Group, Blackberry's etc have used the 'Alive' app in recent months for their campaigns.

Speaking on the occasion, Ajay Vaishnavi, Director, TimesMobile Ltd. said, "We are thrilled to bag an award for 'Alive' at Aegis Graham Bell Awards 2013. The concept of augmented reality is newfound in India and it's heartening to see that 'Alive' has been able to open up this market and we now find more and more brands interested to use 'Alive' for mobile marketing. In coming months, we will bring forth many more new innovations through 'Alive' that will keep the market and customers excited. We are thankful to Aegis for recognizing and felicitating this innovative emerging technology."

About TimesMobile Limited:

TimesMobile Limited (TML) is the mVAS venture of India’s largest media house Times Group. TML is a 100% subsidiary of Times Internet Limited and it offers range of services to consumers, enterprises and brands.

In the Consumer space, TML offers services on short code 58888, India's most popular and recognised short code that is accessed by consumers either through SMS and IVR. Additionally, TML leverages the power of mobile Internet for superior reach and offers popular consumer services such as celebrity blogs (Follo) and mobile greetings (GreetZap).

In the space of Enterprise Mobility, TML provides the Connect range of products / tools for user interaction / engagement and is a one-stop shop for mobile communications, campaign conceptualisation and creation, execution & management and end-user gratification for brands leveraging the technologies of SMS / IVR / Missed Call / WAP / Augmented Reality and others. mConnect (for user engagement and services), ActiveConnect (for lead completion through sms2Talk, click2Talk, etc) and HiConnect (for voice connect for brands on Facebook) are some of the very popular offerings from TML.

Primary Media Contact: Yashmeen Barua, [email protected], 91-9811-699757