To Mark 45th Anniversary of Earth Day - It's Our Turn to Lead

KOLKATA, India and DEHLI, India, March 16, 2015 /PRNewswire/ -- "Earth Day commemorations now take place all across India," said Earth Day Network Country Director India, Karuna Singh. "This year marks the 45^th anniversary of Earth Day, and our programs will focus on the global Earth Day slogan 'It's Our Turn to Lead,'™ Our endeavor will be for a Green India."

In 45 major cities of India, we have launched GREEN - It's Our Turn to Lead™. The campaign encourages citizens to compete toward making their city "Swachh" (clean) and "Green." Entries are rolling in.

People in Chennai plan to clean up streets. In Pune, they've begun planting trees. "Clean and Green Taj" is the goal of groups working around the Taj Mahal. NGOs in Srinagar will work with administrators to regulate traffic. In collaboration with Paryavaran Mitra (www.paryavaranmitra.in), an organization that reaches out to more 100,000 schools, administrators are pledging to make campuses more environmental friendly.

With the Center for Environment Education (www.ceeindia.org) and with support from the American Center in Delhi, conclaves will take place in which youth discuss strategies to keep campuses green.

With ITC Maurya, part of a chain that's recognized as being the greenest in the world, we will release Volume II of "Pathways to Green Cities: Innovative Ideas from Urban India." The eBook showcases how citizens in different cities have used innovative strategies to make their cities more sustainable with better resources and transport management, cleaner energies and reduced pollution. Recycling and upcyling are featured prominently in the book.

In collaboration with Advertising Club Calcutta (www.adclubcal.com), we're running a contest among advertising agencies to produce campaigns related to waste management, one of the major problems in India cities. Working with the Kolkata Sukriti Foundation (www.sukritifoundation.org), we've announced an inter-media school competition across India for the best short videos on the Earth Day theme. The National Council of Science Museums, the largest umbrella body of science museums, also plans Earth Day events. This year, their center in Eastern India will include a competition for students to develop gadgets that run on renewable energies.

While many Earth Day 2015 programs will be launched, we will continue our work throughout the year. We believe every day is Earth Day.

For more information, please contact Earth Day Network Country Director India,
Karuna Singh at [email protected]
Phone: 9831356476
http://www.earthday.org