United by the Love of Cake, India's First Cake Festival was a Grand Success

MUMBAI, October 28, 2015 /PRNewswire/ --

Mumbai cake bakers and cake lovers had a time of their lives on 16th, 17th and 18th October for India Cake Fest, a one of its kind event celebrating the love of cake.

The 3-day event included competitions, workshops, conferences, cake carnival and other exciting activities for kids and adults. Adding more to the objective, Celebrity Chef Ranveer Brar said, "The whole baking and confectionary sphere in India has come of age with the intervention of technology and the home bakers. It's about time that we had a property that brings cakes and us closer together. And India cake fest did exactly that."

The event was conceptualised and organised by Enquo Experiential Communications, in association with Sheila Raheja Institute of Hotel Management . The baking competition was being held on 16th and 17th October at Sheila Raheja Institute of Hotel Management, Bandra. It was divided into two categories - home bakers and students. The winners of the competition have won it big with holiday packages from Club Mahindra, gym memberships by Living Foodz channel who were also the event title sponsor, microwaves from e-zone, exclusive professional baking classes by CakeSmiths, gift hampers from Chocolate Partner Morde and Ingredients Partner Tropolite . The competition was adjudicated by the best national and international chefs from the industry, who judged the sweet delights on the parameters of texture, innovation and taste. Excited about the event, B. P. Sahni, Principal, Sheila Raheja of Hotel Management, said, "Making a cake is definitely not a piece of cake. It is a skilful combination of the science of baking and the art of icing."

The Cake Carnival was held on 18th October at Phoenix Market City, Kurla who were the Venue Partner for the festival. It was planned to be a delightful celebration for all with cup-cake decoration competitions for kids, live music band, live demos by celebrity chefs Ranveer Brar, Rakhee Vaswani and insane varieties and flavours of cakes displayed at every stall. Equally excited about the cake carnival, International Patisserie Chef & winner of Pastry World Cup, Chef Anil Rohira  quotes, "It was great to see students, home bakers, professionals, chefs, enthusiasts and kids getting together for this extravaganza. It is an opportunity for budding bakers to showcase their skills and indulge at India Cake Fest."

The event creating a big buzz in the digital space with the Digital Partner for India Cake Fest, AGENCY09, has been marketing and engaging the audience across social media platforms. Their digital campaign was spearheaded by Gautam Anand, head conceptualiser at AGENCY09. The event had bakers from all over Mumbai excited under one-roof, united by their love for cakes. Talking about the idea behind the event, Vinay Narang, the Festival Director, says, "At EnQuo we take celebration as a serious business. We've been working hard to ensure that the India Cake Fest is an enjoyable experience for all and create a unique platform for young students, home bakers and even patisserie owners to connect with industry professionals, to learn, share and engage on a common passion." The company plans to carry on this celebration at Delhi, Bangalore, Kolkata and other major cities in the coming months. 

About India Cake Fest:  

India Cake Fest is a one of its kind event to promote and explore opportunities in the bakery industry. The event will be a grand platform which will help students and local bakers branch out to a wider and more appreciative audience.

The 3-day event included competitions, workshops, conferences, cake carnival and other exciting activities for kids and adults. The competitions were judged by prominent chefs from the industry.

Go on, get your spatulas ready! http://www.indiacakefest.com

View the event pictures here.

Media Contact:
Vinay Narang 
[email protected]  
+91-9096240840
Festival Director
Enquo Experiential Communications