BENGALURU, October 28, 2016 /PRNewswire/ --
Natural DIY Pest Control Solutions are Proving to be More Effective Than Standard Pest Control Treatments as Well as Chemical Based Solutions Available in the Market
Started by an entrepreneur who has a strong preference for organic and natural products, Urbanns' products are helping naval ships, frequent travellers, students at hostels, medical colleges, paying guest residents, and individuals at large get rid of bed bugs and other insects from their lives. Typical solutions for insects like these have become less effective due to resistance as well as high rate of recurrence observed when using standard pest control treatments. Urbanns' products work mechanically by cutting into the exoskeletal layer of such insects and drying them up using its silica based desiccant properties. This prevents any resistance in insects and works on their eggs as well when left spread around, preventing any resistance. These solutions are safer than chemical based ones that can harm kids and elders at home. The awareness of such DIY methods is still nascent in India with people expecting instant kill solutions that are not effective in the longer term. Not surprisingly, the inspiration to start this business was an incidence of bed bugs at founder's home.
(Logo: http://photos.prnewswire.com/prnh/20161028/433681LOGO )
Urbanns' products are based on Diatomaceous Earth - a natural mineral base on fossilized algae, also known as Siliceous Fossil Flour, D.E., diatomite, or kieselgur/kieselguhr. They have been working with a group of agricultural scientists to test product variants and effectiveness as well as build the supply chain and quality assurance systems for their products. They currently offer solutions for bed bugs, fleas and ticks, pet deworming, plant and garden pest control and soil conditioning. Their Pest Guard product can work across multiple insects found in urban homes.
Through their research and interactions with customers of Urbanns Bed Bug Powder, they provide various insights on menace of bed bugs in our country. It is a big and prevalent problem but no one facing it wants to talk about it openly fearing stigma. Bed Bugs are no longer found in dingy and unkempt places, they are seen at premier hotels, lodges, paying guest facilities, private buses, hospitals and across urban homes. They are more resistant to old treatments and have a high rate of recurrence, requiring an integrated pest control approach involving natural methods, cleaning and recycling of clothes, thorough check and treatment across home and other living areas. In India, over the last year, states of Karnataka, Maharashtra, Delhi, Telangana, Tamil Nadu and West Bengal have much higher incidence than other states. Bangalore, Mumbai, Pune and Delhi top the list among cities. Through the year, March-April and July-September months see much higher incidence.
About URBANNS:
Urbanns was started in May 2015 by Pooja Jain Hansaria to develop natural products for urban living. After facing the menace of bed bugs at her home in Bangalore, she tried various treatments, including natural minerals like Diatomaceous Earth and solutions based on them that were working in other countries. Based on this experience, she started Urbanns to make such natural solutions available for urban homes in India. They reached 5000 customers mark in their first year of operation selling it mostly online through Amazon, Flipkart, Bigbasket and their site Urbanns.com.
Pooja is an Executive MBA from St Joseph College, Bengaluru. She is a graduate of Goldman Sachs 10,000 Women Entrepreneurs program. She has a background in Journalism with an experience of working at major publications in India. Motherhood turned her into an entrepreneur. After her daughter's birth, Pooja decided to launch an Indian Ethnic Wear retail outlet by the name STRITVA in 2009 in Bengaluru. Running in its 8th year the store is popular for its unique designs and personalized selling. Urbanns is her second venture that is now taking most of her time.
Related Link: http://www.urbanns.com
Media Contact
Pooja Jain Hansaria
[email protected] [email protected]
+91-9632221615 / +91-9980421615
Share this article